Songwriters scribble bits of lyrics or notes on paper and file the scraps away in the hopes they’ll be able to craft a complete song some day. Novelists complete the first chapter of their newest books and run dry. Journalists experience writer’s block and can’t get past their first paragraphs.
If you were betting on content marketing versus search engine optimization (SEO) winning the race for website traffic, which would one would you pick? You might ask yourself which one drives more traffic. Or you could think I’m asking you a trick question. Content marketing and SEO work hand in
I want to discuss the most important subject to arise in the history of Western society. Naturally, I know of what I speak. I’m the foremost and most highly trained expert on the issue. I have knowledge and insights unmatched by anyone on the globe. Don’t fail to heed my
B2B digital marketing trends will shift in 2023. Brands that keep up will thrive next year and beyond.So, which trends will be the drivers of change for digital marketing in 2023? Let’s take a look at my top five B2B digital marketing trends… 1. Digital-first experiences will (still) rule B2B
One of the best brand marketing tips for executives is to be active on social media. It’s among the most powerful marketing tools. And yet, many executives don’t take the time. Set it and forget it, right? Social media can help you expand your network, increase referrals and attract business.
Do you want to improve lead generation on your company’s website? If that’s one of your goals, look at your website’s conversion rate. This metric refers to the percentage of website visitors who complete a specific goal. The two types of website conversions are: Micro-conversions A micro-conversion is when you
Who doesn’t relish a challenge, especially when it comes to dependent clauses, parallelism and collective nouns? OK, so that’s a stretch, but go with it. Find the errors in the sentences below and I’ll send you a fabulous prize. Not really, but what have you got to lose? Neither an
What blog post length is best for content-first marketing? Ever wonder if your blog post is too short or your article too long? A handful of our clients have wrestled with this issue recently, so I sought answers. As it turns out, the answers aren’t black and white. Even Google
I’m a certified coulrophobic. That means I’m terrified of clowns, and not just the kind born in Stephen King’s dark imagination. It all started during Chicago’s 1972 St. Patrick’s Day parade. I was a cute 3-year-old spectator. Someone lifted me off my father’s shoulders and handed me to a marching,
For a long time, B2B (business-to-business) marketing was all about inbound. The goal was to attract customers with valuable, tailored content. Companies put marketing dollars into developing engaging material. The content showed the companies’ offerings without pushing sales. The goal was to create brand awareness and attract new business. They