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Crack the Code of That Versus Which in Writing

One of the most common mistakes I see among new and veteran writers is using “that” and “which” incorrectly. Don’t feel bad if you don’t know when each is called for or why they’re not interchangeable. Grammar isn’t in everyone’s wheelhouse. Essential clauses The first step is to grasp essential

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A handshake represents working with subject experts.

How to Work with Subject Experts and Boost Brand Trust

Buyers want and need to trust brands more than ever before. They’re educating themselves and researching online before they buy. Trust is among the top three reasons that drive purchasing decisions, according to the 2023 Edelman Trust Barometer. Fifty-nine percent of survey respondents said they’re more likely to buy from

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A photo of a woman being interviewed represents how customer advocacy programs help drive content.

Fuel Business Growth and Content with Advocacy Programs

Top B2B brands know customer advocacy is the ultimate way to retain customers, win buyers’ hearts and minds and grow their businesses. Brands prioritize advocacy because it works. It’s not unusual for businesses to have strong customer connections. Advocacy programs take these relationships a step further. They turn loyal customers

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This image represents how B2B trade show participation is making a comeback for 2024.

In-Person B2B Trade Shows Rebuild Momentum

If you’re planning to attend a B2B trade show this year, you’ll likely have a lot of company. The industry is coming back after pandemic shutdowns and lackluster attendance, data shows. In-person business-to-business (B2B) shows in the U.S. are recovering from their pre-pandemic levels as exhibitors and attendees are eager

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Colored pencils represent sharpening up your grammar, punctuation and style prowess.

Sharpen Your Grammar, Style and Punctuation with These Resources

If you create business or marketing communications regularly, you’re probably a decent writer. But even great writers use grammar, style and punctuation guides. If your skills aren’t where they need to be, these references can help you improve your writing. If you’re thinking about leaning on GPT, Copy.ai, Grammarly or

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Letter tiles that spell email represent the resurgence of B2B email marketing.

B2B Email Marketing Trends and Tactics for 2024

Business-to-business (B2B) email marketing is experiencing a renaissance, thanks to new technologies and tools. Increased demand for authentic and personalized interactions among buyers is another contributing factor. If you’re treating email marketing like you did 10 years ago, it’s time for a reboot. Email is a core digital marketing format

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A microphone represents amplifying your brand with customer testimonials in B2B marketing.

Customer Testimonials Are Rocket Fuel in B2B Marketing

In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The

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Male hand holding a camera lens representing looking towards B2B digital marketing trends for 2024

5 B2B Digital Marketing Trends for 2024

From voice search optimization to content marketing diversification, digital marketers can look forward to new technologies and opportunities in 2024. Here are five B2B digital marketing trends that will reshape content marketing in 2024 and beyond. 1. Voice search optimization B2B decision-makers are always on the go. The way they

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