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For brand marketing trust, cite your statistics from credible and original sources

The Truth About Statistics and Brand Marketing Trust

As a marketer, I’m always on the hunt for relevant statistics that support my content and promote brand marketing trust. I’m also a former journalist. With that in mind, I make sure the statistics come from original and credible sources that I can cite. Not everyone is as careful.  That’s bad

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Writing Tips: “Compared To” or “Compared With”?

Solving Off-Duty Grammar Riddles One of my marketing friends called me the other night with another grammar conundrum. It wouldn’t be the first time. I think he’s got me on speed dial. Other friends call to share entertaining news and highlights from their lives, but this one relies on me

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WE on burgundy wall: image on 3 website content mistakes you’re (probably) making

3 Website Content Mistakes You’re (Probably) Making

Here’s a quick test: Go to your homepage and read the first sentence or phrase of your website content. Does it start with “We”? If so, it’s time to change your website’s perspective. Still not convinced? OK, go back to the quiz. Q: Do your eyes glaze over when your

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Writing a Content-First Website That Your Target Audiences Will Love

Writing content-first websites will save you many headaches, especially when it comes to time and resources. Letting design take precedence is inefficient and can cost more money than letting content drive the process. Developing a website without a content-first approach is like buying materials to build a house without a

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Printing blocks spell "Adventure" image on web copy blunder: beware of J Peterman Syndrome

Web Copy Blunder: ‘J. Peterman’ Syndrome

Does writing web copy sometimes remind you of those “choose your own adventure” books from your childhood? In these books, you could turn to page “x” if you wanted the protagonist to go down the staircase into the dark and foreboding basement. Alternatively, you could turn to page “y” if

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Slow down sign in traffic image for Content Marketing Efforts To Fast?

Are Your Content Marketing Efforts Moving Too Fast?

We all want to go full speed ahead to meet our marketing and sales goals. But sometimes, we need to slow down and reexamine our content marketing efforts. We need to see whether we’re heading in the right direction. Are you:  Taking time to reevaluate your strategy? Reaching your target

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Image of coffee splattering out of a cup - Fool me once – shame I won’t be visiting your website again

Fool Me Once – I Won’t Be Visiting Your Website Again

April Fools’ Day is this Friday. This is perhaps the only date on the calendar when benign cruelty is celebrated, apart from Black Friday. One of the most effective April Fools’ jokes my daughters played on me preyed on my pre-first-cup-of-coffee state. I stumbled into the kitchen, making a beeline

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