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Brand Marketing

Do these problems sound like yours?

  • Your message is getting lost in translation because it’s being treated as a secondary element to design.
  • Restrictive layouts force you to bloat or shrink content, or worse, start over with design.
  • Content and design aren’t aligning. This leads to miscommunication and errors.

Our expert designers are here to visually support and elevate your content. We’ll make sure that your message always looks great.

Clarify Your Message with Content-First Brand Marketing

Your company has worked hard to find its voice. Your tightly crafted content is thought-provoking, educational and inspiring. But your message isn’t making people stop and look. How do you get them to pay attention?

The Simons Group helps brands stand out. We help you catch the eyes of maxed-out audiences by supporting your written content with must-see design.

The consequences of design before content

If your content is taking a back seat to design, you may be …

Underestimating your content’s visual power.

In today’s always-on world, you must get noticed quickly. Great design makes messages pop, increasing engagement with your brand. Think about a brand that you love interacting with. Do you consume the company’s content because it’s

  • A wall of words
  • Unattractive
  • Visually confusing

Of course not. You interact with the brand because it’s relatable and you benefit from the content. Eye-catching design elevates the messaging with

  • Text that can breathe
  • Content and design that work in harmony
  • Simplification of complex concepts

Ask yourself

“How can we make our compelling and relevant content stand out when we have seconds to grab a reader’s attention?”

You may say:

“I would take a stop-and-see approach. I would do everything in my power to catch their eye. Make it easy for them to quickly understand the incredible value we provide. This would include expertly laid out content and great visuals that support our story. I want their interaction to be easy, fun and engaging so they keep coming back for more.”

That’s the power of content-first design. It’s content that informs and converts.

Putting design first slows production and expends resources unnecessarily.

During the review and approval process, copy may change multiple times. It becomes a problem when design starts with copy that’s not final. The design must change with every revision.

In addition, the writer is forced to conform to a predetermined layout. This may not be the most effective way to present your message. It bloats your budget and increases the chance for scope additions and errors.

Our content-first approach and thoughtful design will help motivate people to engage with your brand consistently.

Putting design before content leads to miscommunication.

If you don’t know what you’re saying, how can you communicate it clearly in your design? Most design problems are actually communication problems.

Instead of starting design before you have content, ask yourself what you want to convey and how you’d like to present it. Be sure to involve a writer who knows how to partner with designers effectively. The Simons Group’s content-first teams will ensure your design supports and elevates your message. Professional and thought-provoking design helps your brand communicate with power and punch.

Content and design will work in tandem, with content leading the way. We’ll work with you to perfect your content before we begin developing concepts. While there may be copy changes during design, they’re typically minimal and easier to track. This leads to buttoned-up work that’s on time, in scope and on budget.

Our team is your team

We support clients with custom-built content and brand marketing teams based on best fit – not just availability. Our teams include:

  • A lead writer and editor who crafts messaging that keeps your company front and center
  • Seasoned writers who craft long- and short-form content with ease
  • Expert designers who visually support and elevate your content
  • Skilled digital marketers who get your content in front of the right audiences at the right time – every time

Are you ready for your brand’s design to elevate your content and put your message front and center?

We help our clients design content for all stages of their digital sales and brand marketing funnels, including:

Get noticed:

  • Ads
  • Articles
  • Blogs
  • Infographics
  • Keywords
  • Landing pages
  • Paid and organic search
  • Podcasts
  • Social media content and ads
  • SEO website copy
  • Videos
  • Infographics


  • Brochures and sell sheets
  • Case studies
  • E-books
  • E-newsletters
  • Email campaigns
  • Guides
  • Reports
  • Success stories
  • Webinars
  • White papers
  • Thought leadership
  • Videos

Nail the sale:

  • Email campaigns
  • Proposals
  • Presentations

When the words are perfect, the design follows suit, and the message moves buyers to action.

We’ll also help you with:

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Content Marketing

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Digital Marketing