Interviewing subject experts for top content marketing isn’t scary – if you’re prepared. If you don’t set yourself up for success, well … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why would I do that for content
Why are customer case studies so important? Customer case studies prove your company delivers results. You can tell prospects that your company “meets and exceeds expectations. Doing that, however, isn’t as credible as real customers sharing real successes. Unfortunately, case studies often promote what businesses do. Instead, they should focus
I’m working with one of our on-demand creative teams. We’re imagining a new brand for a software client. This is from-the-ground-up work. And it keeps our content, branding and digital marketing agency minds happy. Plus, let’s not forget a big splash of SEO thinking. Every brand needs to plan for
As a marketer, I’m always on the hunt for relevant statistics that support my content and promote brand marketing trust. I’m also a former journalist. With that in mind, I make sure the statistics come from original and credible sources that I can cite. Not everyone is as careful. That’s bad
A winning digital marketing strategy should include landing pages. Why? They’re vital for converting prospects into customers. What happens after one of your prospects clicks on that link in your e-mail or Google Ad? Where do they end up when they scan the QR code on your trade show booth?
One of my primary justifications for going to law school back in the day was that I was told there would be no math. I can’t do math. Get me much beyond 2 + 2 = 5 and the smoke starts rising from the circuits in my flummoxed brain. I
Solving Off-Duty Grammar Riddles One of my marketing friends called me the other night with another grammar conundrum. It wouldn’t be the first time. I think he’s got me on speed dial. Other friends call to share entertaining news and highlights from their lives, but this one relies on me
Here’s a quick test: Go to your homepage and read the first sentence or phrase of your website content. Does it start with “We”? If so, it’s time to change your website’s perspective. Still not convinced? OK, go back to the quiz. Q: Do your eyes glaze over when your
Writing content-first websites will save you many headaches, especially when it comes to time and resources. Letting design take precedence is inefficient and can cost more money than letting content drive the process. Developing a website without a content-first approach is like buying materials to build a house without a
Does writing web copy sometimes remind you of those “choose your own adventure” books from your childhood? In these books, you could turn to page “x” if you wanted the protagonist to go down the staircase into the dark and foreboding basement. Alternatively, you could turn to page “y” if
