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Don’t Let a Slow Website Crush Your Business

Maddening, isn’t it? You’re waiting for a slow website to load, and an eternity later … Nothing. It’s as awful as being in line at your local big-box store on the Saturday before Christmas. When the site finally appears bit by painstaking bit, you’re ready to give up and leave.

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Is Your Brand Safe From ‘Typo Squatting’?

There’s a new lesson for your digital marketing strategy every day. As if COVID-19 and inflation weren’t enough, your brand must worry about “typo squatting.” That’s when scammers, hackers and other exploiters hijack website domain names. They buy variants of domains with misspelled names. Two examples are “Gooogle” and “Verizan.”

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Top content marketing interview with man and woman

How to Interview Experts for Top Content Marketing

Interviewing subject experts for top content marketing isn’t scary – if you’re prepared. If you don’t set yourself up for success, well … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why would I do that for content

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Brand marketing case studies

The Why and How of Customer Case Studies

Why are customer case studies so important? Customer case studies prove your company delivers results. You can tell prospects that your company “meets and exceeds expectations. Doing that, however, isn’t as credible as real customers sharing real successes. Unfortunately, case studies often promote what businesses do. Instead, they should focus

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Writing Tips: “Compared To” or “Compared With”?

Solving Off-Duty Grammar Riddles One of my marketing friends called me the other night with another grammar conundrum. It wouldn’t be the first time. I think he’s got me on speed dial. Other friends call to share entertaining news and highlights from their lives, but this one relies on me

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WE on burgundy wall: image on 3 website content mistakes you’re (probably) making

3 Website Content Mistakes You’re (Probably) Making

Here’s a quick test: Go to your homepage and read the first sentence or phrase of your website content. Does it start with “We”? If so, it’s time to change your website’s perspective. Still not convinced? OK, go back to the quiz. Q: Do your eyes glaze over when your

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Writing a Content-First Website That Your Target Audiences Will Love

Writing content-first websites will save you many headaches, especially when it comes to time and resources. Letting design take precedence is inefficient and can cost more money than letting content drive the process. Developing a website without a content-first approach is like buying materials to build a house without a

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