Our Content-First Approach Drives Everything We Do

Our content-first approach allows our creative and technical experts to focus on what’s most important – your message. But we don’t create content for content’s sake. We make a business case for every piece of content we create, based on comprehensive research, your audience’s needs, and your business and marketing goals.

We take the time to listen and learn long before we create and iterate. And we ask the right questions that get to the heart of your unique story.

0 %+

of our clients begin working with us because of our content-first approach to marketing.

We’re storytellers at heart

Storytelling is the human experience that unites us and drives deeper, meaningful connections. It’s been in The Simons Group’s DNA since our founding in 1981. Throughout our evolution from a one-woman corporate journalism shop to a 25-plus team content-first marketing agency, we’ve always focused on telling clients’ stories. That tradition continues today.

We create marketing content that inspires, educates and engages while showcasing your story

Listen.

Create.

Iterate.

A member of our content team leads all of our creative and technical teams. This ensures we focus on what’s most important – your message. Once we build your custom on-demand team, we get your feedback and act on it throughout content creation. Consistency is key. Projects move forward in the right direction as we make incremental changes along the way. This continuous collaboration drives compelling, razor-sharp content that elevates your brand.

Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.

-HubSpot

"The people are top-notch! I feel very comfortable using them as a sounding board, whether it’s a project that will involve them or not. We’ve developed a trusted relationship. It’s not just we tell them what we want and they do it. They’re a resource for me. They look out for our interests, making suggestions for improvements and changes that would benefit our firm."

"We have had an outstanding working relationship with The Simons Group for a number of years. While there have been a lot of special assignments, our favorite is the work they did to celebrate our 100-year anniversary. The group is highly accessible as well as creative and willing to help / step in with any assignment on a moment’s notice.”

The Simons Group is always willing to raise the bar – take an idea and don’t just settle for how you’ve done it for clients in the past, but what might really set it apart. Also, the quality of the people who work with you is outstanding. I trust that whatever writing, design or digital resource who works with me is spot on and able to deliver on what is needed.”

“The Simons Group is a valuable extension of our in-house team. They always come through for us in our marketing initiatives, even under demanding situations. We’re extremely pleased with their responsiveness and professionalism and the quality of their output.”