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How to Win at

Manufacturing Marketing

Manufacturing marketing isn’t easy.

Today, manufacturers are feeling the pressure to diversify, attract and stand out. Engaging customers and attracting new prospects and employees is a struggle. Manufacturers must also support their sales teams and educate distributors.

Meanwhile, customers require complex specs. They do a ton of research to find answers. This research gives them the power to know they’re making the best decisions.

The digital revolution has changed the rules of manufacturing marketing. With these new rules, your audience is in control. They have endless options at their fingertips.

Manufacturers have struggled to adapt their content to this new digital world. Messaging is often bogged down in technical jargon. This jargon leads to bloated marketing. Even worse, it’s confusing.

Your audience may choose a competitor they understand better.  Alternatively, they may choose one they think knows them better. Our content-first specialists help you form genuine connections with your target audiences.

Get personal

The details and specifications of your products are important. But your first priority is to connect with your customers. You do this by offering them value.

Your marketing content isn’t about you. It’s about your customers. It’s about what you’re doing to help them. Your content should help ease their worries and answer questions. It should show how your products and services address their pain points and challenges.

Keep it simple

Manufacturing marketers face a common problem – the “curse” of knowledge. Your subject experts know the ins and outs of your products. They often struggle to explain things in simple terms, however. 

The solution is content that answers the right questions. We help you explain complex topics in a way that’s clear and compelling. 

The design supports the content visually. Clear, concise writing and supporting images help your target audiences understand tough topics.

Be adaptive

You have more than one target audience. They include engineers and distributors, and prospective and current customers. Let’s not forget end users and prospective employees. Delivering a marketing strategy that meets each segment’s needs across the right channels can be overwhelming.

The buyer’s journey takes place before prospects contact a sales rep. Gartner estimates that by 2025, 80% of B2B sales interactions between suppliers and buyers will be online. 

Increasingly self-reliant consumers are searching online for information, making digital marketing essential for today’s manufacturers.

The solution is to create personalized, targeted content.  

Do you face these challenges?

We can help.


Engaging your target audiences


Valuable, thoughtful, compelling content that speaks to pain points and challenges


Staying top of mind with customers and distributors


Educational content that demonstrates your team’s knowledge


Attracting visitors and converting them to leads


Relevant content for every stage of the buyer’s journey


Buyers are in control


Giving buyers helpful content when they need it


Falling behind on marketing initiatives because of limited internal resources


Access our on-demand team of content, brand and digital specialists 


Attracting and keeping a skilled workforce


Create a culture of honest and open communication with internal and recruiting content

Get the details on our content-first approach.

See how we help manufacturing and logistics companies like yours

80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025.