Do you want to improve lead generation on your company’s website? If that’s one of your goals, look at your website’s conversion rate. This metric refers to the percentage of website visitors who complete a specific goal. The two types of website conversions are: Micro-conversions A micro-conversion is when you
Who doesn’t relish a challenge, especially when it comes to dependent clauses, parallelism and collective nouns? OK, so that’s a stretch, but go with it. Find the errors in the sentences below and I’ll send you a fabulous prize. Not really, but what have you got to lose? Neither an
What blog post length is best for content-first marketing? Ever wonder if your blog post is too short or your article too long? A handful of our clients have wrestled with this issue recently, so I sought answers. As it turns out, the answers aren’t black and white. Even Google
Having trouble finding subject experts for your content marketing interviews? It can be challenging if you don’t know where to start. Interviews require time and resources, but the effort is worth it. It will help you create valuable content that your audience will benefit from and share. By interviewing experts,
I’m a certified coulrophobic. That means I’m terrified of clowns, and not just the kind born in Stephen King’s dark imagination. It all started during Chicago’s 1972 St. Patrick’s Day parade. I was a cute 3-year-old spectator. Someone lifted me off my father’s shoulders and handed me to a marching,
For a long time, B2B (business-to-business) marketing was all about inbound. The goal was to attract customers with valuable, tailored content. Companies put marketing dollars into developing engaging material. The content showed the companies’ offerings without pushing sales. The goal was to create brand awareness and attract new business. They
Industrial manufacturers might not have the advertising allure of consumer brands. But they still need a manufacturing brand marketing strategy to compete for customers. Most manufacturing leaders understand the importance of marketing. On the other hand, some industry giants face mistakes and misconceptions. As a result, their manufacturing brand marketing
Feeling frantic about a colossal project? Join the club. It’s called Project Management Meltdown – that heart-pounding moment of panic over a looming, larger-than-life deadline. Rather than face it head on, you freeze up faster than the Polar Express during the blizzard of the century. I know what you’re thinking.
If you haven’t made LinkedIn your B2B marketing bestie, now’s the time to change that. In B2B marketing, LinkedIn is a powerful tool for building brand awareness and relationships with prospective customers. It’s also an excellent employee recruiting tool. The platform is the No. 1 social networking site among Fortune
To set the standard in content marketing at your business, it’s important to make sure writers are aligned. Their copy should follow agreed-upon rules. For example: Is it “don’t” or “do not”; “can’t” or “cannot”? Can a subhead be a question? Is the hyphen necessary in “non-essential”? What’s the plural
