Before I followed my passion and made content marketing my career, I took time off after college. I had to get my head together and mature a bit. Many of my friends did the same. Their activities included backpacking in Asia and working on a fishing boat in Alaska. In
The marketing world has been abuzz about ChatGPT for a hot minute. And content marketers feel threatened. But is ChatGPT going to replace us? Here’s my take: Don’t worry – yet. Read on to learn why. What is ChatGPT? ChatGPT is a chatbot that uses artificial intelligence (AI) to answer
In George Orwell’s “1984,” the Party had several ways of ensuring conformity. The Party limited independent thinking and banished forbidden thoughts and actions. Deleted images and stories landed in the “memory hole.” And of course, Big Brother was watching you. But “Newspeak” was the central initiative through which these original
It’s crucial to develop a consistent cadence for tracking your content marketing goals. This sets your team up to make smart content marketing decisions. Tracking will help you: Understand your current and prospective customers’ habits Foster relationships with your target audience Run informed content marketing campaigns Fine-tune your content marketing
If you want to stay competitive in today’s digital world, your companies’ sales and marketing teams must work together. However, many companies struggle to reach this utopian vision. Why? First let’s explore each team’s function: Marketers are all about building brand awareness and generating leads. Salespeople turn that brand awareness
What’s a business-to-business (B2B) content marketing road map look like these days? Overall, it’s not much different than it was 10 or even five years ago. But if you look closer, you’ll see subtle changes. The focus is on quality more than ever before. Churn and burn doesn’t win customers.
Songwriters scribble bits of lyrics or notes on paper and file the scraps away in the hopes they’ll be able to craft a complete song some day. Novelists complete the first chapter of their newest books and run dry. Journalists experience writer’s block and can’t get past their first paragraphs.
If you were betting on content marketing versus search engine optimization (SEO) winning the race for website traffic, which would one would you pick? You might ask yourself which one drives more traffic. Or you could think I’m asking you a trick question. Content marketing and SEO work hand in
B2B marketing content that’s weighed down with extra words is hard to read. Why use 20 words when five will do? It’s easy to trim the fat with a little practice. The more you do it, the easier it becomes to spot what you can cut. Cut the fat from
Even the sharpest and best marketers make B2B content marketing mistakes. I’m breaking down some of the most common ones. And I included easy fixes to help you get your content back on track. I want you to go back in time with me. Remember when you were starting your
