A winning digital marketing strategy should include landing pages. Why? They’re vital for converting prospects into customers. What happens after one of your prospects clicks on that link in your e-mail or Google Ad? Where do they end up when they scan the QR code on your trade show booth?
One of my primary justifications for going to law school back in the day was that I was told there would be no math. I can’t do math. Get me much beyond 2 + 2 = 5 and the smoke starts rising from the circuits in my flummoxed brain. I
Solving Off-Duty Grammar Riddles One of my marketing friends called me the other night with another grammar conundrum. It wouldn’t be the first time. I think he’s got me on speed dial. Other friends call to share entertaining news and highlights from their lives, but this one relies on me
Here’s a quick test: Go to your homepage and read the first sentence or phrase of your website content. Does it start with “We”? If so, it’s time to change your website’s perspective. Still not convinced? OK, go back to the quiz. Q: Do your eyes glaze over when your
Writing content-first websites will save you many headaches, especially when it comes to time and resources. Letting design take precedence is inefficient and can cost more money than letting content drive the process. Developing a website without a content-first approach is like buying materials to build a house without a
Does writing web copy sometimes remind you of those “choose your own adventure” books from your childhood? In these books, you could turn to page “x” if you wanted the protagonist to go down the staircase into the dark and foreboding basement. Alternatively, you could turn to page “y” if
We all want to go full speed ahead to meet our marketing and sales goals. But sometimes, we need to slow down and reexamine our content marketing efforts. We need to see whether we’re heading in the right direction. Are you: Taking time to reevaluate your strategy? Reaching your target
April Fools’ Day is this Friday. This is perhaps the only date on the calendar when benign cruelty is celebrated, apart from Black Friday. One of the most effective April Fools’ jokes my daughters played on me preyed on my pre-first-cup-of-coffee state. I stumbled into the kitchen, making a beeline
When a client gives you the green light to create content, it can be tempting to jump in and start writing instantly. To shield yourself from stress and scope creep, nail down answers to four key questions. These questions are critical. You don’t want to start drafting if you don’t have
You don’t need a Ph.D. to conquer technical writing. You also don’t need to know everything about your topic. The goal is to make complicated information accessible and clear. Before we explore how to do that, let’s cover a few basics. What is technical writing? Technical writing includes: White papers
