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Email newsletters are a content-first marketing tool

A Great Content-First Marketing Tool: Email Newsletters

Email newsletters are an effective content-first marketing tool. But if you’re doing them like everyone did in 2013, it’s time for a reboot. In the past, marketers created email newsletters with long stories. Content was self-serving and provided no value. In addition, there was no way to track the most

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Don’t Let a Slow Website Crush Your Business

Maddening, isn’t it? You’re waiting for a slow website to load, and an eternity later … Nothing. It’s as awful as being in line at your local big-box store on the Saturday before Christmas. When the site finally appears bit by painstaking bit, you’re ready to give up and leave.

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Is Your Brand Safe From ‘Typo Squatting’?

There’s a new lesson for your digital marketing strategy every day. As if COVID-19 and inflation weren’t enough, your brand must worry about “typo squatting.” That’s when scammers, hackers and other exploiters hijack website domain names. They buy variants of domains with misspelled names. Two examples are “Gooogle” and “Verizan.”

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Top content marketing interview with man and woman

How to Interview Experts for Top Content Marketing

Interviewing subject experts for top content marketing isn’t scary – if you’re prepared. If you don’t set yourself up for success, well … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why would I do that for content

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Brand marketing case studies

The Why and How of Brand Marketing Case Studies

Why are brand marketing case studies so important? Brand marketing case studies prove your company delivers results. You can tell prospects that your company “meets and exceeds expectations. Doing that, however, isn’t as credible as real customers sharing real successes. Unfortunately, brand marketing case studies often promote what businesses do.

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For brand marketing trust, cite your statistics from credible and original sources

The Truth About Statistics and Brand Marketing Trust

As a marketer, I’m always on the hunt for relevant statistics that support my content and promote brand marketing trust. I’m also a former journalist. With that in mind, I make sure the statistics come from original and credible sources that I can cite. Not everyone is as careful.  That’s bad

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Writing Tips: “Compared To” or “Compared With”?

Solving Off-Duty Grammar Riddles One of my marketing friends called me the other night with another grammar conundrum. It wouldn’t be the first time. I think he’s got me on speed dial. Other friends call to share entertaining news and highlights from their lives, but this one relies on me

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