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Logos from the Content Authenticity Initiative (CAI) and The Simons Group represent The Simons Group's membership in the CAI to promote authentic storytelling.

The Simons Group Joins the Content Authenticity Initiative

The Simons Group is now a member of the Content Authenticity Initiative (CAI), an association that seeks to develop standards and technologies for ensuring the authenticity and integrity of digital media. The group includes media and tech companies, nongovernmental associations, academics, technologists and journalists, who want trust and transparency at

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This soaring eagle represents how B2B marketing budgets are increasing and giving CMOs more spending power.

Research Alert: B2B Marketing Budgets Surge

B2B marketing budgets are on the rise worldwide. The trend is expected to increase in the coming years, new research reveals. Business-to-business (B2B) marketers are largely optimistic about the future, according to a recent LinkedIn/Ipsos report. “The B2B Marketing Benchmark” surveyed 1,954 B2B leaders in eight countries, including the United

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An image of a human eye represents how AI can help writers.

7 Quick AI Tips for Seasoned Writers

That got concerning for a bit there, didn’t it? When ChatGPT burst onto the scene in early 2023, it felt like it was trying to take us down as writers. Suddenly, anyone could create generally presentable marketing content – instantly. Fortunately, it looks like generative artificial intelligence (AI) will be

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A woman sharing good news represents how customer advocates can help boost your sales through word-of-mouth.

Customer Advocates Ignite Your Brand’s Success

If your brand wants an unbeatable advantage that will boost your sales, marketing and customer experience, build a strong customer advocacy program. Every brand – no matter how big or small – will benefit from having advocates. What is customer advocacy? Customer advocacy is about building authentic, strong relationships with

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Image of a brunette female that is worried about her marketing.

Marketing Hacks: A Cheat Sheet From an Open Mic

Raise your hand if you like public speaking. I thought so. Almost no one volunteers for that. Next, picture yourself singing at an open mic. Not. Gonna. Happen. The very idea gives many people heart palpitations. As a singer, you’ve got to put on your grown-up pants. Pretend you don’t

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A picture of an AI hand represents potential copyright challenges with generative AI platforms.

Generative AI and Copyright: Legal Concerns for Businesses

Generative artificial intelligence (AI), such as ChatGPT and Bard, may be angst-inducing for some people. The speed at which the technology is advancing and “learning” is key. More than one person has imagined machines turning on their creators. Businesses that use and create content have more immediate and less dystopian

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An empty page represents being out of content marketing inspiration.

What to Do When You Need Content Marketing Inspiration

When you’re out of content marketing inspiration and the well is dry, it’s a struggle to get out of that rut. You might explore topic ideas only to find that other creators have covered them. That happened to me recently. My next move was to tap ChatGPT and Notion.so. Unfortunately,

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Chess pieces represent how content marketing crushes cold calling.

How B2B Content Marketing Crushes Cold Calling

Business-to-business (B2B) content marketing crushes cold calling when it’s done well. I emphasize that point because crappy content marketing won’t get you anywhere. True cold calling probably won’t either, because it’s not based on problem-solving. It’s a fishing expedition to sell products and services. When I started working in corporate

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A typewriter page illustrates how content marketing writers need key information for their assignments.

Help Your Content Marketing Writers Succeed

The internet is full of advice about how to win at content marketing. Whether you want to create a strategy, plan and build out content or stand out from your competitors, you’ll find plenty of guides, how-tos and tips. Want to know what’s missing? No one explains how to set

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