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Digital Marketing Services That Optimize Your Content Online

Do these problems sound familiar?

  • Your omnichannel marketing strategy isn’t generating enough traffic or leads because you’re not delivering solid value.
  • Your website isn’t optimized for mobile-first users. Instead of working with you, your audience heads to the competition.
  • Your team can handle day-to-day management of your digital marketing. They’re lost when it comes to large website builds, complex coding and challenging updates.

The content you create is the fuel for all of your digital marketing efforts. But great content alone won’t win over your audience. With special skills in content-first marketing, we’ll help you reach your target audiences online at the right time and place.

A Content-First Marketing Consultancy That Helps Your Company Reach a Larger Digital Audience

Digital marketing services help you target customers who are most likely to buy your products or services. It also helps you reach a larger audience than you could through traditional methods. It allows you to measure success and pivot. Sounds great, right? The problem is that your team is struggling to execute the many pieces of the digital marketing puzzle.

The Simons Group helps businesses leverage critical digital channels from search engines, websites and email. We help you connect with your audiences where they seek information. This creates deeper relationships with current and prospective customers and employees.

Digital marketing hurdles and how to clear them

Top digital marketing issues include:

“Targeting” prospects that will never purchase from you.

The greatest content won’t create a need for your products and services where there’s no demand. You must be in front of the right people at the right time – in the right places.

Think about how and where you consume content. Do you

  • Comb through encyclopedias
  • Read the Sunday newspaper print edition
  • Wait for journals to be delivered via snail mail

That may have been how you or your parents got information, but times have changed. In today’s always-on world of short attention spans, you access content via

  • Google Search
  • Your email inbox
  • Podcasts

Right about now, you’re asking,

“How can I get my content in front of the right people at the right time online?”

You’re falling behind in search.

You know your website, blog and infographics aren’t attracting qualified leads. With so many roads leading to poor-performing digital marketing, the diagnosis may be elusive.

We’ll help you get your content in front of the right eyes in our omnichannel world. Our technical experts have years of experience building complex websites. We make sure your channels create a seamless user experience.

Your website needs TLC.

Websites need minor updates often and may require major upgrades. Your in-house team can handle the day-to-day tasks. When it comes to major adjustments, they struggle. This leaves you with an ill-performing site.

We’ll help you find the problem by reviewing your on-page, off-page and technical SEO. Our SEO experts will analyze the quality of your content. We’ll also determine activity that affects your rankings. Finally, we’ll dig into the technical aspects of your site. This includes coding optimization, load times, security and site architecture.

Your campaigns aren’t generating enough click-throughs.

Your customer journey has been mapped out. Your value propositions and buyer personas are on point. Your marketing automation platform is fully optimized, but you’re not attracting and converting leads.

Our team will help your campaigns get noticed based on your goals. Do you want to generate brand awareness, drive website traffic and generate leads and customers? We’ll review, optimize and/or create content assets and messaging that stand out. From thought leadership to ads, we create calls to action that inspire engagement.

Our team is your team

We support clients with custom-built content and a team for digital marketing services based on best fit – not just availability. Our teams include:

  • A lead writer and editor who crafts messaging that keeps your company front and center
  • Seasoned writers who craft long- and short-form content with ease
  • Expert designers who visually support and elevate your content
  • Skilled digital marketers who get your content in front of the right audiences at the right time – every time

Are you ready to get your content noticed, no matter the digital channel?

We help our clients create and distribute content for all stages of their digital marketing funnels, including:

Get noticed:

  • Ads
  • Articles
  • Blogs
  • Infographics
  • Keywords
  • Landing pages
  • Paid and organic search
  • Podcasts
  • Social media content and ads
  • SEO website copy
  • Videos
  • Infographics


  • Brochures and sell sheets
  • Case studies
  • E-books
  • E-newsletters
  • Email campaigns
  • Guides
  • Reports
  • Success stories
  • Webinars
  • White papers
  • Thought leadership
  • Videos

Nail the sale:

  • Email campaigns
  • Proposals
  • Presentations

When the words are perfect, the design follows suit, and the message moves buyers to action.

We’ll also help you with:

Digital marketing professionals workspace

Content Marketing

One red umbrella amoung many white umbrella to illustrate marketing standing out from the crowd

Brand Marketing