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Top content marketing interview with man and woman

How to Interview Experts for Top Content Marketing

Interviewing subject experts for top content marketing isn’t scary – if you’re prepared. If you don’t set yourself up for success, well … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why would I do that for content

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Brand marketing case studies

The Why and How of Customer Case Studies

Why are customer case studies so important? Customer case studies prove your company delivers results. You can tell prospects that your company “meets and exceeds expectations. Doing that, however, isn’t as credible as real customers sharing real successes. Unfortunately, case studies often promote what businesses do. Instead, they should focus

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Writing Tips: “Compared To” or “Compared With”?

Solving Off-Duty Grammar Riddles One of my marketing friends called me the other night with another grammar conundrum. It wouldn’t be the first time. I think he’s got me on speed dial. Other friends call to share entertaining news and highlights from their lives, but this one relies on me

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Printing blocks spell "Adventure" image on web copy blunder: beware of J Peterman Syndrome

Web Copy Blunder: ‘J. Peterman’ Syndrome

Does writing web copy sometimes remind you of those “choose your own adventure” books from your childhood? In these books, you could turn to page “x” if you wanted the protagonist to go down the staircase into the dark and foreboding basement. Alternatively, you could turn to page “y” if

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Slow down sign in traffic image for Content Marketing Efforts To Fast?

Are Your Content Marketing Efforts Moving Too Fast?

We all want to go full speed ahead to meet our marketing and sales goals. But sometimes, we need to slow down and reexamine our content marketing efforts. We need to see whether we’re heading in the right direction. Are you:  Taking time to reevaluate your strategy? Reaching your target

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Image of coffee splattering out of a cup - Fool me once – shame I won’t be visiting your website again

Fool Me Once – I Won’t Be Visiting Your Website Again

April Fools’ Day is this Friday. This is perhaps the only date on the calendar when benign cruelty is celebrated, apart from Black Friday. One of the most effective April Fools’ jokes my daughters played on me preyed on my pre-first-cup-of-coffee state. I stumbled into the kitchen, making a beeline

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Questions Marks on a neutral backdrop content marketing tips

These 4 Questions Can Make or Break Your Content

When a client gives you the green light to create content, it can be tempting to jump in and start writing instantly. To shield yourself from stress and scope creep, nail down answers to four key questions. These questions are critical. You don’t want to start drafting if you don’t have

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