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A photo that includes an envelope graphic and a hand holding a cell phone represent writing short, relevant and compelling B2B marketing emails.

B2B Marketing Emails: What Works, What Doesn’t and Why

Take a quick look at your work inbox. I’ll bet it’s stuffed with unread marketing emails competing for your attention. Most of them won’t stand a chance. But the best B2B emails break through. They grab you in seconds, solve real problems and get you to act. What makes B2B

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A man looking at a maze on a wall represents the challenge of simplifying complex tech content.

Explaining Complex Tech Simply: A B2B Writer’s Guide

Clear communication is essential in the B2B world – especially when you’re explaining complex tech. Whether you’re writing user guides, product documentation or research reports, the challenge is the same: How do you make complex information clear without losing accuracy or overwhelming your audience? Artificial intelligence (AI) writing tools can

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A man sitting on a suitcase in an open field represents the possibilities of working with AI agents to help B2B buyers with self-research.

B2B Buyers Hate Waiting. AI Agents Deliver

Remember when B2B buyers waited patiently for sales calls and product demos? Neither do they. Today’s decision-makers and buying committees want immediate answers as they research solutions. Furthermore, they prefer to do it alone. That’s where AI agents are changing the game. Think of AI agents as digital concierges for

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A graphic of one yellow figure among many gray figures represents the importance of human expertise in AI content.

Human Expertise in AI Content: Your Gold in the Digital Flood

The rise of AI-powered search and content generation has many B2B marketers wondering about the future. But in this evolving landscape, human expertise in AI content is emerging not as a relic, but as the very gold that will help you stand out. AI-powered search tools like Google’s AI Overview

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An image showing small gears represents alignment in B2B sales and marketing teams.

From Silos to Synergy: How to Unite B2B Sales and Marketing

Many business-to-business (B2B) leaders struggle with sales and marketing alignment, even when they think these teams work well together. The data tells a different story. Forrester found that 65% of sales and marketing staff see a disconnect between their departments’ leaders. That gap creates real problems: lost deals, employee turnover

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An image of a man on a ladder looking through a pair of binoculars symbolizes the importance of content hubs in a zero-click search world.

Content Hubs Matter More Than Ever in Zero-Click Search

Here’s an unexpected truth: As Google answers more questions in search results, B2B content hubs matter more – not less. Basic info gets stuck in zero-click results, but in-depth, well-connected hubs still shine. Think of it this way: If someone can get a quick answer without clicking, they probably didn’t

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A woman standing in front of a presentation screen represents how important it is to share marketing ROI with stakeholders.

Turn Marketing ROI Into a Story That Matters

In B2B marketing, showing the value of your efforts is essential. Tracking numbers is important, but the real win comes when you explain what they mean. Marketing ROI stories help stakeholders see how your efforts support the business. Tailor your marketing ROI message to each audience Understand your audience and

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A woman with her fingers showing a zero illustrates that zero-click marketing isn't just another digital trend.

The End of the Click? A Quick Guide to Zero-Click Marketing

Have you ever typed a question into Google and found the answer instantly – without clicking a single link? That’s zero-click marketing in action. But what does it mean, and why does it matter to you? What is zero-click marketing? Simply put, zero-click marketing is about delivering information or experiences

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An image of a sloth represents how a slow website can affect user experience and search rankings.

Don’t Let a Slow Website Crush Your Business

Google is prioritizing website speed in a push to improve user experience. As a result, if your site doesn’t load within 2 seconds, you could be losing customers and lagging in search results. A slow website is frustrating for visitors, and delays of just a few seconds can cause them

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