Protect yourself from marketing ‘red flags’

During my time at The Simons Group, I’ve had the pleasure of collaborating with a ton of great marketing professionals and firms alike. I’ve also met and heard about those who are on the other side of the spectrum — so-called “marketing professionals.” They aren’t qualified to write a personal email, let alone help their […]

Read More…

 

How to build your brand in an uncertain economy

Many businesses are still recovering from the recession in 2008. It’s been a roller coaster of uncertainty. Revenue is down and costs are high at your organization, yet other companies are doing well. So what are they doing differently? While you’re looking inward and spending as little as possible, your competitors are investing in new […]

Read More…

 

Get marketing mileage from your business’ birthday

Remember counting down the days until your birthday as a kid? Exciting things awaited, like the cake with your favorite cartoon character, the party with all your classmates, maybe even a new bike from your parents. For 24 hours, you were on top of the world. While you may have eaten your last slice of […]

Read More…

 

An insider’s guide to getting media coverage: Part one

Some things haven’t changed since I was a reporter. News staffs are stretched thinner than Demi Moore after her breakup with Ashton. And they’re still inundated with requests for publicity. Hundreds of press releases, story pitches, emails and phone calls cross their desks every day. Break through the clutter and get coverage for your business […]

Read More…

 

How to brainstorm like a pro

At our office, we love a good brainstorming session. We’re all comfortable with one another and unafraid to speak our minds, no matter how silly our ideas may sound at the time. Whether we’re talking social media strategy or considering a new website design, we love bouncing ideas off one another. Here are some tips […]

Read More…

 

The worst marketing mistake you don’t know you’re making

My least favorite childhood activity was reciting multiplication tables. My teacher would make us rehearse them over and over again. I’m sure it wasn’t her favorite exercise either, but she knew that repetition would drill them into our brains. Once wasn’t enough. The same lesson applies to marketing. Can you recall a time when you […]

Read More…

 

Get exceptional work from your creative team (it’s easy)

A friend who’s a math genius but struggles with putting sentences together once asked me how I write. I was tempted to say that it involves a mysterious, tantalizing process known only to those who possess special knowledge. Mere mortals are not worthy. The secret sauce is creativity. It’s the engine that drives many of […]

Read More…