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An image of a man on a ladder looking through a pair of binoculars symbolizes the importance of content hubs in a zero-click search world.

Content Hubs Matter More Than Ever in Zero-Click Search

Here’s an unexpected truth: As Google answers more questions in search results, B2B content hubs matter more – not less. Basic info gets stuck in zero-click results, but in-depth, well-connected hubs still shine. Think of it this way: If someone can get a quick answer without clicking, they probably didn’t

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A woman standing in front of a presentation screen represents how important it is to share marketing ROI with stakeholders.

Turn Marketing ROI Into a Story That Matters

In B2B marketing, showing the value of your efforts is essential. Tracking numbers is important, but the real win comes when you explain what they mean. Marketing ROI stories help stakeholders see how your efforts support the business. Tailor your marketing ROI message to each audience Understand your audience and

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A woman with her fingers showing a zero illustrates that zero-click marketing isn't just another digital trend.

The End of the Click? A Quick Guide to Zero-Click Marketing

Have you ever typed a question into Google and found the answer instantly – without clicking a single link? That’s zero-click marketing in action. But what does it mean, and why does it matter to you? What is zero-click marketing? Simply put, zero-click marketing is about delivering information or experiences

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An image of a clock represents how much time gen AI can save when working on technical writing.

Simplify Technical Writing With Gen AI (+ Sample Prompts)

You don’t need a Ph.D. to conquer technical writing. However, if your content covers specific products, you’ll need deep product knowledge. The goal is to make complicated information accessible and clear for a broad audience, including readers who don’t have technical backgrounds. This post will show you how to simplify

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A screenshot of the LinkedIn logo on a laptop represents the importance of having an active B2B LinkedIn page.

Reboot Your B2B LinkedIn Page for 2025 Success

Your B2B LinkedIn page is chock-full of valuable, relevant content, right? Even better, the platform is key in your marketing strategy. “What page?” you ask. “I forgot we had one.” If your business’s LinkedIn page is staler than last week’s leftovers, it’s time for a revamp. LinkedIn is the world’s

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A human eye represents insights into digital marketing trends for 2025.

Digital Marketing Trends To Watch for in 2025

As 2025 nears, B2B marketers are asking how to keep up with the fast-changing digital world. Artificial intelligence (AI) and automation offer news ways to work, but the need for real human connection remains strong. The future will belong to those who can balance cutting-edge tech with empathy and creativity.

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A graphic of smiling, neutral and frowning faces represents customer testimonials in B2B marketing.

Customer Testimonials Are Marketing Rocket Fuel

In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The

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A row of stars represents the importance of customer feedback and managing your B2B brand's reputation.

Ignoring Customer Feedback Can Sink Your Brand’s Reputation

B2B buyers want to see customer feedback about your brand before they invest in your products and services. Reviews help them make informed decisions before they commit. B2B purchases can involve large financial commitments. Thus, it stands to reason buyers conduct independent research. They want to know if your solutions

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An image of a smiling woman represents the good impression that B2B case studies can make on buyers.

Proven Approaches for B2B Case Studies (With Examples)

B2B case studies are among the most valuable forms of marketing for buyers. When researching prospective purchases, they want to know what problems your business solved for other customers and the positive results. Case studies show them that they can achieve similar outcomes. Trust is key in B2B buyers’ decision-making.

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