The Beginner’s Guide to Content Marketing

Featured Image

The content marketing game is hard. Having to consistently publish valuable, relevant and high-quality content over the long haul, finding the perfect managing editor who is equal parts project manager and keeper of your brand’s voice, scaling a team of writers, designers and video editors to communicate your stories, and getting your stories in front […]

Read More…

 

Should your SEO be primary or secondary? (HINT: Both)

I’m working with one of our creative/techie teams to imagine a new brand for a software client. This is from-the-ground-up work that keeps our creative minds happy – branding, identity and digital marketing with a big splash of SEO. We recently started to develop the company’s website – the future beating heart of its digital […]

Read More…

 

Decode your ideal customers with buyer personas that ignite sales and marketing

Selling to everyone is easy street. You cast your net wide and reel in as many fish as possible. That strategy might work for a while, but it won’t hook your ideal customers. Sooner or later, you’ll struggle to keep your business afloat. Doing the hard work of figuring out who your ideal customers are […]

Read More…

 

The ultimate guide to email newsletters

Email newsletters remain a popular marketing tool, but if you’re still doing them like everyone did in 2006, it’s time for a reboot. Typically, that meant full-length stories that required significant scrolling, self-promotional content that provided minimal value, no way to track the most popular articles and other analytics, and little reason for anyone to […]

Read More…

 

Winning marketing strategies that become losers

Tried-and-true content marketing tactics are all over the internet. “Top 10 best practices …”, “Amazing tips and tricks from the pros …”, “Winning marketing strategies …” Generally, the advice works. Things go wonky, however, when common sense leaves the building. Let’s break down six of these techniques: Tactic #1: Build an insanely great website You […]

Read More…

 

Manufacturers compete for workers in a hot economy

For the first time since 1997, U.S. manufacturers are optimistic about the industry and their business growth prospects. They expect increases in hiring, sales, production and wages, among other areas, according to a recent survey from the National Association of Manufacturers. Among the 568 respondents, 95 percent registered a positive outlook for their companies – […]

Read More…

 

Neglecting customers could cost you

Congratulations! You made the sale. That hard-earned client you’ve been wooing for years finally said yes. What’s your next move? You work on closing the next prospect on your list – and then the one after that and the one after that. Sound good? Here’s the problem: You’re working so hard to attract new business […]

Read More…