Have you ever clicked on a headline that promised “100+ Mind-Blowing [TOPIC] Stats for [CURRENT YEAR]” or “50 Mind-Bending [TOPIC] Stats Every Marketer Must Know in [CURRENT YEAR]” only to find data that’s years old? What a letdown. I spent countless hours sifting through old numbers for a recent blog
You don’t need a Ph.D. to conquer technical writing. However, if your content covers specific products, you’ll need deep product knowledge. The goal is to make complicated information accessible and clear for a broad audience, including readers who don’t have technical backgrounds. This post will show you how to simplify
Your B2B LinkedIn page is chock-full of valuable, relevant content, right? Even better, the platform is key in your marketing strategy. “What page?” you ask. “I forgot we had one.” If your business’s LinkedIn page is staler than last week’s leftovers, it’s time for a revamp. LinkedIn is the world’s
As 2025 nears, B2B marketers are asking how to keep up with the fast-changing digital world. Artificial intelligence (AI) and automation offer news ways to work, but the need for real human connection remains strong. The future will belong to those who can balance cutting-edge tech with empathy and creativity.
In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The
B2B buyers want to see customer feedback about your brand before they invest in your products and services. Reviews help them make informed decisions before they commit. B2B purchases can involve large financial commitments. Thus, it stands to reason buyers conduct independent research. They want to know if your solutions
B2B case studies are among the most valuable forms of marketing for buyers. When researching prospective purchases, they want to know what problems your business solved for other customers and the positive results. Case studies show them that they can achieve similar outcomes. Trust is key in B2B buyers’ decision-making.
Key performance indicators (KPIs) and return on investment (ROI) metrics empower B2B marketers to show the value of their efforts. They also help them make informed decisions about marketing spend. In this post, I’ll explain what KPIs and ROIs are, how they work and how to use them. What are
Buyers want and need to trust brands more than ever before. They’re educating themselves and researching online before they buy. Trust is among the top three reasons that drive purchasing decisions, according to the 2023 Edelman Trust Barometer. Fifty-nine percent of survey respondents said they’re more likely to buy from
Top B2B brands know customer advocacy is the ultimate way to retain customers, win buyers’ hearts and minds and grow their businesses. Brands prioritize advocacy because it works. It’s not unusual for businesses to have strong customer connections. Advocacy programs take these relationships a step further. They turn loyal customers
