B2B case studies are among the most valuable forms of marketing for buyers. When researching prospective purchases, they want to know what problems your business solved for other customers and the positive results. Case studies show them that they can achieve similar outcomes. Trust is key in B2B buyers’ decision-making.
Key performance indicators (KPIs) and return on investment (ROI) metrics empower B2B marketers to show the value of their efforts. They also help them make informed decisions about marketing spend. In this post, I’ll explain what KPIs and ROIs are, how they work and how to use them. What are
Buyers want and need to trust brands more than ever before. They’re educating themselves and researching online before they buy. Trust is among the top three reasons that drive purchasing decisions, according to the 2023 Edelman Trust Barometer. Fifty-nine percent of survey respondents said they’re more likely to buy from
Top B2B brands know customer advocacy is the ultimate way to retain customers, win buyers’ hearts and minds and grow their businesses. Brands prioritize advocacy because it works. It’s not unusual for businesses to have strong customer connections. Advocacy programs take these relationships a step further. They turn loyal customers
If you’re planning to attend a B2B trade show this year, you’ll likely have a lot of company. The industry is coming back after pandemic shutdowns and lackluster attendance, data shows. In-person business-to-business (B2B) shows in the U.S. are recovering from their pre-pandemic levels as exhibitors and attendees are eager
Whether you’re constantly working on your website or it’s running on autopilot, it can be easy to forget about routine website maintenance. Just like a car needs its tires rotated and fluids checked, your website needs a regular tuneup to perform at its best. True, it’s not as sexy as
Does my brand need B2B marketing through storytelling? People ask me this question a lot. Is it on your mind, too? Are you wondering what it means? You may think it’s just another marketing fad. Or you could see it as industry jargon that marketers use to look important. Well,
In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The
From voice search optimization to content marketing diversification, digital marketers can look forward to new technologies and opportunities in 2024. Here are five B2B digital marketing trends that will reshape content marketing in 2024 and beyond. 1. Voice search optimization B2B decision-makers are always on the go. The way they
B2B marketing budgets are on the rise worldwide. The trend is expected to increase in the coming years, new research reveals. Business-to-business (B2B) marketers are largely optimistic about the future, according to a recent LinkedIn/Ipsos report. “The B2B Marketing Benchmark” surveyed 1,954 B2B leaders in eight countries, including the United
