How to measure PR ROI

The Simons Group has been working on many different and exciting PR projects. Over the last few weeks, I have been thinking about all of the achievements we have made for clients, but wondered how and when you can label a project truly “successful.” Sometimes, we only see the trees and not the forest, but […]

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Create loyal customers with post-sale marketing

You’ve made a sale – the hard part is over, right? Wrong. The biggest mistake people make after closing a sale is to stop communicating with the customer. So, what’s the right thing to do once the sale is over? Here are a few post-sale marketing tips to help create loyal customers. Keep the momentum going. […]

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You’re speaking my language

Marketing is basically an ongoing conversation with your target audience. Your ultimate goal as a marketer or business owner should be to guide the conversation in a way that allows your audience to interact with your brand in a meaningful way. Here are some tips to help you get the conversation started: Eliminate jargon. People […]

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How to get the best work from your agency

Getting the best work from your agency and promotional efforts requires trust and time. Both sides need to communicate needs and goals and understand the give and take that is required to make a business partnership thrive. It’s a bit of a tightrope act — much like Nik Wallenda’s this past weekend — but successful […]

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Storytelling: It’s not just for kids!

Storytelling and public relations go hand-in-hand. It’s a huge part of what we do. How do you tell your story in a compelling way? It’s difficult to explain what makes a story “sellable,” but there are many ways to tell a great story. Whether you’re pitching to the media or selling your marketing director on […]

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Short on cash? Cutting marketing will cost more than you think

When business is slow, everyone in the organization feels it — from the owner to the employees. Morale can go down the toilet and productivity often follows. The typical knee-jerk reaction is to halt discretionary spending, including marketing. Big mistake. This shortsighted view will cost you a lot more over the long haul than you’ll […]

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Why generic ‘Hi, [YOUR NAME],’ email wastes your money and the 5-step fix

Email marketing is alive and well, but I’m surprised some companies continue to send faux personalized messages with blind pitches like this: “Hi, Dawn — hope you’re well. I’m hoping you might be able to help me out with a favor. I’m looking for an advertising contact at The Simons Group. Have you thought about […]

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