B2B marketing budgets are on the rise worldwide. The trend is expected to increase in the coming years, new research reveals. Business-to-business (B2B) marketers are largely optimistic about the future, according to a recent LinkedIn/Ipsos report. “The B2B Marketing Benchmark” surveyed 1,954 B2B leaders in eight countries, including the United
That got concerning for a bit there, didn’t it? When ChatGPT burst onto the scene in early 2023, it felt like it was trying to take us down as writers. Suddenly, anyone could create generally presentable marketing content – instantly. Fortunately, it looks like generative artificial intelligence (AI) will be
If your brand wants an unbeatable advantage that will boost your sales, marketing and customer experience, build a strong customer advocacy program. Every brand – no matter how big or small – will benefit from having advocates. What is customer advocacy? Customer advocacy is about building authentic, strong relationships with
When you’re out of content marketing inspiration and the well is dry, it’s a struggle to get out of that rut. You might explore topic ideas only to find that other creators have covered them. That happened to me recently. My next move was to tap ChatGPT and Notion.so. Unfortunately,
While many people are unclear about the differences between a case study and a white paper, each has a distinct purpose and can be a valuable tool in your B2B content marketing strategy. What are the differences between a white paper and a case study? A case study, also known
Business-to-business (B2B) content marketing crushes cold calling when it’s done well. I emphasize that point because crappy content marketing won’t get you anywhere. True cold calling probably won’t either, because it’s not based on problem-solving. It’s a fishing expedition to sell products and services. When I started working in corporate
The internet is full of advice about how to win at content marketing. Whether you want to create a strategy, plan and build out content or stand out from your competitors, you’ll find plenty of guides, how-tos and tips. Want to know what’s missing? No one explains how to set
It’s crucial to develop a consistent cadence for tracking your content marketing goals. This sets your team up to make smart content marketing decisions. Tracking will help you: Understand your current and prospective customers’ habits Foster relationships with your target audience Run informed content marketing campaigns Fine-tune your content marketing
If you want to stay competitive in today’s digital world, your companies’ sales and marketing teams must work together. However, many companies struggle to reach this utopian vision. Why? First let’s explore each team’s function: Marketers are all about building brand awareness and generating leads. Salespeople turn that brand awareness
What’s a business-to-business (B2B) content marketing road map look like these days? Overall, it’s not much different than it was 10 or even five years ago. But if you look closer, you’ll see subtle changes. The focus is on quality more than ever before. Churn and burn doesn’t win customers.
