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An empty page represents being out of content marketing inspiration.

What to Do When You Need Content Marketing Inspiration

When you’re out of content marketing inspiration and the well is dry, it’s a struggle to get out of that rut. You might explore topic ideas only to find that other creators have covered them. That happened to me recently. My next move was to tap ChatGPT and Notion.so. Unfortunately,

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Chess pieces represent how content marketing crushes cold calling.

How B2B Content Marketing Crushes Cold Calling

Business-to-business (B2B) content marketing crushes cold calling when it’s done well. I emphasize that point because crappy content marketing won’t get you anywhere. True cold calling probably won’t either, because it’s not based on problem-solving. It’s a fishing expedition to sell products and services. When I started working in corporate

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A typewriter page illustrates how content marketing writers need key information for their assignments.

Help Your Content Marketing Writers Succeed

The internet is full of advice about how to win at content marketing. Whether you want to create a strategy, plan and build out content or stand out from your competitors, you’ll find plenty of guides, how-tos and tips. Want to know what’s missing? No one explains how to set

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A racetrack with 7 places represents the top 7 metrics for meeting your content marketing goals.

The Top 7 Content Marketing Goals to Track

It’s crucial to develop a consistent cadence for tracking your content marketing goals. This sets your team up to make smart content marketing decisions. Tracking will help you: Understand your current and prospective customers’ habits Foster relationships with your target audience Run informed content marketing campaigns Fine-tune your content marketing

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Top 4 Tips to Align Sales and Marketing

If you want to stay competitive in today’s digital world, your companies’ sales and marketing teams must work together. However, many companies struggle to reach this utopian vision. Why? First let’s explore each team’s function: Marketers are all about building brand awareness and generating leads. Salespeople turn that brand awareness

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A compass represents staying the course on the content marketing road map.

The B2B Content Marketing Road Map Has Changed. Are You Lost?

What’s a business-to-business (B2B) content marketing road map look like these days? Overall, it’s not much different than it was 10 or even five years ago. But if you look closer, you’ll see subtle changes. The focus is on quality more than ever before. Churn and burn doesn’t win customers.

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This yin yang symbol represents content marketing versus SEO working together for website traffic.

Content Marketing Versus SEO. Which Drives More Traffic?

If you were betting on content marketing versus search engine optimization (SEO) winning the race for website traffic, which would one would you pick? You might ask yourself which one drives more traffic.  Or you could think I’m asking you a trick question. Content marketing and SEO work hand in

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Woman at computer thinking about answers to 5 B2B marketing questions

B2B Marketing: 5 Questions That Drive Strategy

For a long time, B2B (business-to-business) marketing was all about inbound. The goal was to attract customers with valuable, tailored content. Companies put marketing dollars into developing engaging material. The content showed the companies’ offerings without pushing sales. The goal was to create brand awareness and attract new business. They

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