Cure ‘Uberization’ anxiety with these 4 digital strategies

The internet and mobile have turned the way we do business on its head. While digital transformation opens up exciting opportunities, it also strikes fear into the hearts of many business leaders, who worry that more digitally savvy competitors might come along and wipe them out. Hewlett Packard Enterprise dubbed it “Uberization” anxiety syndrome, named […]

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Why do you really need marketing?

I often run into prospects that say, “We don’t need marketing.” Most of the time, these prospects work in an industry with a firm client base – and can maintain a steady-enough cash flow. That might be a company with government contracts or maybe just a few loyal large corporate clients. When probed, however, this objection […]

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Make your brand stand for something

What about your go-to brands makes them your favorites? Is it the quality of the products? Is it loyalty to something you’ve known for years? Or is it that the brand cares about what you care about? Social responsibility is a huge part of marketing strategies today – consumers want to see that your company cares […]

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Success starts with showcasing your value

Picture this: a new restaurant opens across the street from your house. You try it and, for the first time in years, you have a new favorite. You tell everybody about the restaurant; about its subtle, yet edgy, atmosphere, the friendly wait staff, and the delicious, reasonably priced food. You go there multiple times a […]

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Your guide to having style

Is it “don’t” or “do not”; “can’t” or “cannot”? Can a subhead be a question? Is the hyphen necessary in “non-essential”? What’s the plural possessive of your company name? Is it even OK to modify the company name? These questions – and more – can pop into a writer’s head within minutes of working on your […]

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5 tips to sell your big ideas to the bigwigs

When a big idea hits, getting the go-ahead from management can make the difference between a career-defining project and the recycling bin. No one wants to work hard to set up a new marketing project only to have management hit the brakes before it takes off. Here’s some advice on how to sell your ideas […]

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Plant some evergreens in your marketing landscape

Oktoberfest is over. Leaves have begun to fall. We’re preparing for the end of another year – and ramping up to our busiest season. As we deal with expiring budgets, rush projects and holiday travel schedules, creating content for regularly scheduled marketing pieces can get pushed to the back burner. With a little bit of planning, […]

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Are you ready for a refresh?

You’ve worked hard to create the perfect mix of marketing materials to promote your business. Then, one day, you take a closer look and realize your brochure doesn’t include your three newest locations. Your website has a fax number on it, but no link to your Facebook page. Your collateral is looking … old. At […]

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