Marketing tips for startups

A friend approached me recently for advice on how to use his startup’s first marketing budget. He knew the amount wasn’t enough to contract an agency, but he and the other executives are all scientists – not marketers – so they didn’t know what to take on first. Startups and other small companies often struggle with […]

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Turning outbound marketing ‘in’

You missed a lot at The Simons Group this week. First, we got new chairs. My back has never felt better! (I also have a great price on some – lightly – used office chairs, if anyone is looking.) Second, we had a kickoff meeting to integrate inbound marketing into our own rebranding effort. What is inbound […]

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Cure ‘Uberization’ anxiety with these 4 digital strategies

The internet and mobile have turned the way we do business on its head. While digital transformation opens up exciting opportunities, it also strikes fear into the hearts of many business leaders, who worry that more digitally savvy competitors might come along and wipe them out. Hewlett Packard Enterprise dubbed it “Uberization” anxiety syndrome, named […]

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Why do you really need marketing?

I often run into prospects that say, “We don’t need marketing.” Most of the time, these prospects work in an industry with a firm client base – and can maintain a steady-enough cash flow. That might be a company with government contracts or maybe just a few loyal large corporate clients. When probed, however, this objection […]

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Make your brand stand for something

What about your go-to brands makes them your favorites? Is it the quality of the products? Is it loyalty to something you’ve known for years? Or is it that the brand cares about what you care about? Social responsibility is a huge part of marketing strategies today – consumers want to see that your company cares […]

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Success starts with showcasing your value

Picture this: a new restaurant opens across the street from your house. You try it and, for the first time in years, you have a new favorite. You tell everybody about the restaurant; about its subtle, yet edgy, atmosphere, the friendly wait staff, and the delicious, reasonably priced food. You go there multiple times a […]

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Your guide to having style

Is it “don’t” or “do not”; “can’t” or “cannot”? Can a subhead be a question? Is the hyphen necessary in “non-essential”? What’s the plural possessive of your company name? Is it even OK to modify the company name? These questions – and more – can pop into a writer’s head within minutes of working on your […]

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5 tips to sell your big ideas to the bigwigs

When a big idea hits, getting the go-ahead from management can make the difference between a career-defining project and the recycling bin. No one wants to work hard to set up a new marketing project only to have management hit the brakes before it takes off. Here’s some advice on how to sell your ideas […]

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