Copywriting versus content writing: what’s the difference?

With the emergence of content marketing, savvy business owners, executives and marketing directors know they need quality writing to help drive their marketing efforts. What many of them don’t realize, however, is that there are different types of marketing writing. Copywriting and content writing are not synonymous. They frequently cross paths, but the goals in […]

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Zap flab from your marketing and win more readers

Let’s face it: Most of us could stand to lose 10 pounds. We eat salad for lunch, give up junk food and re-up our gym membership. We resign ourselves to fewer calories and more exercise. We sweat. And sweat some more. Our muscles protest in agony, but we keep going. Fast-food commercials taunt us, but […]

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Track these 3 email marketing metrics

Analytics are an important tool in email marketing because they reveal how effective your campaigns are. While it’s easy for me to say that a heavy investment in marketing will yield more revenue for your company, analytics are the data-driven proof. And if things go wrong, analytics can help you determine what didn’t work. For […]

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Marketing tips for startups

A friend approached me recently for advice on how to use his startup’s first marketing budget. He knew the amount wasn’t enough to contract an agency, but he and the other executives are all scientists – not marketers – so they didn’t know what to take on first. Startups and other small companies often struggle with […]

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Turning outbound marketing ‘in’

You missed a lot at The Simons Group this week. First, we got new chairs. My back has never felt better! (I also have a great price on some – lightly – used office chairs, if anyone is looking.) Second, we had a kickoff meeting to integrate inbound marketing into our own rebranding effort. What is inbound […]

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Cure ‘Uberization’ anxiety with these 4 digital strategies

The internet and mobile have turned the way we do business on its head. While digital transformation opens up exciting opportunities, it also strikes fear into the hearts of many business leaders, who worry that more digitally savvy competitors might come along and wipe them out. Hewlett Packard Enterprise dubbed it “Uberization” anxiety syndrome, named […]

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Why do you really need marketing?

I often run into prospects that say, “We don’t need marketing.” Most of the time, these prospects work in an industry with a firm client base – and can maintain a steady-enough cash flow. That might be a company with government contracts or maybe just a few loyal large corporate clients. When probed, however, this objection […]

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Make your brand stand for something

What about your go-to brands makes them your favorites? Is it the quality of the products? Is it loyalty to something you’ve known for years? Or is it that the brand cares about what you care about? Social responsibility is a huge part of marketing strategies today – consumers want to see that your company cares […]

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