The value of a great illustration

Illustration is one of the most effective tools for enhancing designs, but marketers and clients often overlook it. They’re missing a great opportunity. When used effectively, illustration is one of the best ways to give your marketing materials a unique personality and make them stand out from the crowd. Consider this Tiffany & Co. campaign. […]

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How PR has recently changed and how to adjust

Over the holiday weekend, I found myself relaxing on the beach with a few good friends. At one point, I looked over at a few of them, and they were checking their social media channels. It made me think about how far public relations and the news media have come in the last few years. […]

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Take your business viral with your own YouTube channel

Setting up a YouTube channel for your company is a lot easier than you think. First, get set up on YouTube – this way you’re ready to go as soon as your first video is complete.  If you don’t already have one, create an account with Google. YouTube is a subsidiary of Google, which allows […]

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Embracing new trends for the new year

Lately, I’ve read a lot about what’s to come this year and what we should expect. I thought I would share some of these predictions with you as we begin 2014. Mobile continues to be a strong marketing component for many. More and more people use their smartphones to not only call loved ones but […]

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B2B marketing trends to watch in 2014

As you wind down on last-minute holiday decorating, shopping and cooking, it’s a good time to think about 2014 and strategize ways to promote your business. Knowing key B2B trends will help you prepare for a successful year. Among the trends to watch: Companies will spend more on content marketing. Fifty-eight percent of B2B marketers […]

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Build your blog one story at a time with these 7 tips

It’s time for another blog post, but you stare at a blank screen and can’t figure out what to write. Many bloggers get writer’s block at some point. Here are some tips to get you started: Have fun — just tell your story. Skip the headline and introduction, and start writing about the topic. Once […]

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Prezi is the new PowerPoint

Let’s face it: PowerPoint presentations can be boring. They’re static and routine, and don’t always look appealing due to design limitations. But now there’s an alternative to PowerPoint: meet Prezi. Prezi is a U.S.-based software company that produces cloud-based presentation software. They describe the application as a “storytelling tool for presenting ideas on a virtual […]

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