Cure ‘Uberization’ anxiety with these 4 digital strategies

The internet and mobile have turned the way we do business on its head. While digital transformation opens up exciting opportunities, it also strikes fear into the hearts of many business leaders, who worry that more digitally savvy competitors might come along and wipe them out. Hewlett Packard Enterprise dubbed it “Uberization” anxiety syndrome, named […]

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Top trends for fast-growing companies

They might not be the biggest, but the companies on the Inc. 500 are the fastest-growing privately owned businesses in the country – and what they’re doing on social media matters. According to “The 2015 Inc. 500 and Social Media,” conducted by the University of Massachusetts Dartmouth Center for Marketing Research, today’s fastest-growing companies value social […]

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So long for now …

With the end of the year fast approaching, it’s time for The Simons Group blog to sign off for 2015. Whether we’re writing about social media trends or B2B paid search strategies, we love sharing our thoughts with you each week. If you’re yearning for some marketing education to go along with that plate of […]

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Is it time to shake up your content marketing?

We all want to go full speed ahead to meet marketing and sales goals, but sometimes we need to re-examine our efforts and decide whether we’re heading in the right direction. Take time to review your strategy along the way to determine if you’re reaching your target audience and getting the feedback you desire. If […]

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How to measure PR ROI

The Simons Group has been working on many different and exciting PR projects. Over the last few weeks, I have been thinking about all of the achievements we have made for clients, but wondered how and when you can label a project truly “successful.” Sometimes, we only see the trees and not the forest, but […]

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Why video marketing sells and how to use it in your business

As marketers, we engage our customers and prospects through a number of channels, including video marketing. Videos are an excellent way to promote your business because they engage people in a way that isn’t possible with static content. What’s the market for online video? Consider these statistics: Viewers spend 100 percent more time on pages […]

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3 top marketing trends for 2015

We may be looking forward to evolving for the new year, but we’re not the only ones. Marketing is evolving, too, and many new trends are on the horizon. After keeping tabs on the latest predictions for 2015, I’d like to share three trends industry experts agree will be hot: Video will become more popular […]

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