What’s the optimal length for online content?

Ever wonder if your blog post is too short or your article too long? I’ve been wrestling with the issue lately, so I set out to find answers. As it turns out, the answers aren’t black and white, but savvy marketers can weigh the considerations below to help identify the optimal length for their own […]

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LinkedIn: Your B2B marketing bestie

When was the last time you gave your company’s LinkedIn page some love? If your page contains a logo, a basic company description and little else, you’re missing an excellent opportunity to: Build relationships Establish thought leadership Generate leads Conduct market research Improve brand visibility Develop authority LinkedIn has evolved into a thriving network of […]

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Why B2B companies are investing in content marketing

b2b content marketing

Landing new business has long centered on finding effective ways to get a product or service in front of potential customers. In our digital-centric world, much of that effort has moved online, displacing old-school outbound techniques, such as cold calling and direct mail. Instead, B2B marketing departments are increasingly using digital methods to generate and […]

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Never underestimate the power of must-click calls to action

Does this sound familiar? You’ve poured time and energy into creating quality content and a beautiful-looking website, but no one is engaging with you or your company. Crickets … The problem may be that you don’t have clear goals for your content. Vague plans to “build awareness,” “engage customers” and “crush the competition” are as […]

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Get prospects to “yes” with a lead nurturing campaign

In the digital age, prospects need to trust you before they’ll buy your products and services. A lead nurturing campaign is a straightforward way to develop this trust, beginning when potential buyers show interest by providing their emails in exchange for compelling content. But getting emails is only the beginning. You want prospects to remember […]

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Turning outbound marketing ‘in’

You missed a lot at The Simons Group this week. First, we got new chairs. My back has never felt better! (I also have a great price on some – lightly – used office chairs, if anyone is looking.) Second, we had a kickoff meeting to integrate inbound marketing into our own rebranding effort. What is inbound […]

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Cure ‘Uberization’ anxiety with these 4 digital strategies

The internet and mobile have turned the way we do business on its head. While digital transformation opens up exciting opportunities, it also strikes fear into the hearts of many business leaders, who worry that more digitally savvy competitors might come along and wipe them out. Hewlett Packard Enterprise dubbed it “Uberization” anxiety syndrome, named […]

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Top trends for fast-growing companies

They might not be the biggest, but the companies on the Inc. 500 are the fastest-growing privately owned businesses in the country – and what they’re doing on social media matters. According to “The 2015 Inc. 500 and Social Media,” conducted by the University of Massachusetts Dartmouth Center for Marketing Research, today’s fastest-growing companies value social […]

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