The internet is full of advice about how to win at content marketing. Whether you want to create a strategy, plan and build out content or stand out from your competitors, you’ll find plenty of guides, how-tos and tips. Want to know what’s missing? No one explains how to set
It’s crucial to develop a consistent cadence for tracking your content marketing goals. This sets your team up to make smart content marketing decisions. Tracking will help you: Understand your current and prospective customers’ habits Foster relationships with your target audience Run informed content marketing campaigns Fine-tune your content marketing
If you want to stay competitive in today’s digital world, your companies’ sales and marketing teams must work together. However, many companies struggle to reach this utopian vision. Why? First let’s explore each team’s function: Marketers are all about building brand awareness and generating leads. Salespeople turn that brand awareness
What’s a business-to-business (B2B) content marketing road map look like these days? Overall, it’s not much different than it was 10 or even five years ago. But if you look closer, you’ll see subtle changes. The focus is on quality more than ever before. Churn and burn doesn’t win customers.
If you were betting on content marketing versus search engine optimization (SEO) winning the race for website traffic, which would one would you pick? You might ask yourself which one drives more traffic. Or you could think I’m asking you a trick question. Content marketing and SEO work hand in
For a long time, B2B (business-to-business) marketing was all about inbound. The goal was to attract customers with valuable, tailored content. Companies put marketing dollars into developing engaging material. The content showed the companies’ offerings without pushing sales. The goal was to create brand awareness and attract new business. They
Feeling frantic about a colossal project? Join the club. It’s called Project Management Meltdown – that heart-pounding moment of panic over a looming, larger-than-life deadline. Rather than face it head on, you freeze up faster than the Polar Express during the blizzard of the century. I know what you’re thinking.
To set the standard in content marketing at your business, it’s important to make sure writers are aligned. Their copy should follow agreed-upon rules. For example: Is it “don’t” or “do not”; “can’t” or “cannot”? Can a subhead be a question? Is the hyphen necessary in “non-essential”? What’s the plural
There’s a new lesson for your digital marketing strategy every day. As if COVID-19 and inflation weren’t enough, your brand must worry about “typo squatting.” That’s when scammers, hackers and other exploiters hijack website domain names. They buy variants of domains with misspelled names. Two examples are “Gooogle” and “Verizan.”
Interviewing subject experts for top content marketing isn’t scary – if you’re prepared. If you don’t set yourself up for success, well … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why would I do that for content
“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.