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“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.

A magnifying glass image represents how buyers prefer self-service vs. talking with sales reps.

Self-Service That Sells: Smart Moves for B2B Marketers

B2B buyers want control. They prefer to explore, compare and make purchase decisions on their own terms. That’s where self-service marketing comes in. It gives buyers the ability to access the information they need without waiting for a sales conversation. Many B2B buyers now complete most of their research before

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An illustration of a PDF document in a blue sky represents the static content download and die rut.

Escape the ‘Download and Die’ B2B Content Trap

If your content strategy begins and ends with a PDF, you’re living the B2B “download and die” nightmare. You know the routine. You pour time into an industry report, slap it into a PDF, and wait for downloads. A few come in, then your insights vanish into a folder, forgotten

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A graphic of parachutes and balloons in the sky and a man hanging onto one represents the challenge of getting leadership to approve your marketing budget.

Get to Yes: Selling Your B2B Marketing Budget to Leadership

If you’re in B2B marketing, asking for a larger marketing budget can feel like a tough sell – especially when you’re wearing multiple hats and working with limited resources. The challenge isn’t just in asking for more money than the previous year. Rather, it’s in showing leadership that the investment

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B2B2C tiles represent how B2B brands can learn from consumer brands' marketing and storytelling stratgies.

Steal These Consumer Brand Tricks for Killer B2B Case Studies

B2B case studies don’t have to be dull. However, they’re often a snoozefest. The biggest problem? They have no emotional pull. Think facts, dry statistics and boring technical details. In other words, there’s no hook to draw readers in. They should take a cue from consumer brands. Consumer brands sell

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Stones on a board represent using KPIs and ROI together to measure marketing results.

KPIs and ROI: A Marketer’s Guide to Measurement

B2B marketers are under increasing pressure to prove the value of every effort. What worked last year might not be enough now. That’s why key performance indicators (KPIs) and return on investment (ROI) have gone from nice-to-haves to must-haves. These tools help you show what’s working, justify your budget, and

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A photo of a man slumped over his desk represents the frustration of making avoidable website mistakes.

3 Costly Website Mistakes B2B Marketers Make (and Fast Fixes)

You’d think after all the time and budget that go into B2B websites, the messaging would be clear, compelling and customer-focused. But you’d be wrong. As someone who analyzes websites for work and entertainment (yes, really), I recently discovered a site that broke every rule of effective B2B communication. Sadly,

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An image of a woman with glasses featured on an ipad represents a preview of a B2B content hub e-book from The Simons Group.

Why Your B2B Content Hub Falls Short (and How to Fix It)

Coming Soon: Your Complete Guide to Creating a Revenue-Generating B2B Content Hub Here’s a hard truth: Many B2B content hubs aren’t pulling their weight. They’re cluttered. Unfocused. Built to check a box – not drive results. They’re filled with shallow content that fails to attract buyers and drive meaningful business

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A graphic of one yellow figure among many gray figures represents the importance of human expertise in AI content.

Human Expertise in AI Content: Your Gold in the Digital Flood

The rise of AI-powered search and content generation has many B2B marketers wondering about the future. But in this evolving landscape, human expertise in AI content is emerging not as a relic, but as the very gold that will help you stand out. AI-powered search tools like Google’s AI Overview

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An image showing small gears represents alignment in B2B sales and marketing teams.

From Silos to Synergy: How to Unite B2B Sales and Marketing

Many business-to-business (B2B) leaders struggle with sales and marketing alignment, even when they think these teams work well together. The data tells a different story. Forrester found that 65% of sales and marketing staff see a disconnect between their departments’ leaders. That gap creates real problems: lost deals, employee turnover

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An image of a man on a ladder looking through a pair of binoculars symbolizes the importance of content hubs in a zero-click search world.

Content Hubs Matter More Than Ever in Zero-Click Search

Here’s an unexpected truth: As Google answers more questions in search results, B2B content hubs matter more – not less. Basic info gets stuck in zero-click results, but in-depth, well-connected hubs still shine. Think of it this way: If someone can get a quick answer without clicking, they probably didn’t

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FREE E-BOOK

Unlock Your B2B Growth Engine

“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.