3 marketing strategies for making your health care SaaS startup get the attention it deserves

health care marketing

It doesn’t take flashing neon “Look at me, look at me!” signs to make your startup health care software as a service (SaaS) firm stand out in a crowded market. You can gain momentum with three tried-and-true marketing strategies: Provide targeted solutions. Health care executives don’t buy products – they buy solutions for specific problems. […]

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Unfunny like a clown: The power and pitfalls of humorous marketing content

humor in marketing

I’m a certified coulrophobic – one of those people who are terrified of clowns, and not just the kind born in Stephen King’s dark imagination. This has been so ever since Chicago’s 1972 St. Patrick’s Day parade, when a cute 3-year-old spectator was lifted off his father’s shoulders and deposited into the outstretched arms of […]

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What your healthcare software as a service company needs to know about branding

healthcare software branding

Competition in the health care software as a service (SaaS) market is wicked. The good news is that demand for these cloud applications is soaring. How can your fledgling company edge out prominent competitors? One solution is branding. Branding is how customers perceive your company, your products and your services. Apple’s iconic branding focuses on […]

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Why your health care software as a service company needs a content marketing strategy

content marketing strategy

Demand for cloud-based health care software is booming, particularly for software as a service (SaaS) applications. Steady growth is expected for at least the next four years, according to market research firm Technavio. Hospitals, physician practices and other health care organizations anticipate that SaaS applications will help them reduce costs; provide secure, reliable access with […]

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The most important blog post you will ever read

dangers of hyperbole

Today, I want to discuss the most important and consequential subject to arise in the history of Western civilization. I know of what I speak, because I am the foremost and most highly trained expert on the issue, with knowledge and insights unmatched by anyone, anywhere on the globe. If you fail to heed my […]

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When to send case studies to prospects

using case studies

Case studies can engage prospects as you work toward converting them to active clients. When’s the ideal time to deploy them? Read on for the benefits to sharing your case studies at different points in the sales cycle. At the beginning Case studies are an excellent tool for introducing yourself to prospective customers. They offer […]

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