4 tips for getting the most from subject matter experts

subject matter experts

When you’re writing marketing content, the chance to gather input from a subject matter expert is a golden opportunity. An expert brings vital depth to your content and provides a unique viewpoint. Subject matter experts can be product managers, senior salespeople or researchers – any authority with a thorough understanding of a particular topic. Speaking […]

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Why B2B companies are investing in content marketing

b2b content marketing

Landing new business has long centered on finding effective ways to get a product or service in front of potential customers. In our digital-centric world, much of that effort has moved online, displacing old-school outbound techniques, such as cold calling and direct mail. Instead, B2B marketing departments are increasingly using digital methods to generate and […]

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