What’s a business-to-business (B2B) content marketing road map look like these days? Overall, it’s not much different than it was 10 or even five years ago. But if you look closer, you’ll see subtle changes. The focus is on quality more than ever before. Churn and burn doesn’t win customers.
If you were betting on content marketing versus search engine optimization (SEO) winning the race for website traffic, which would one would you pick? You might ask yourself which one drives more traffic. Or you could think I’m asking you a trick question. Content marketing and SEO work hand in
I want to discuss the most important subject to arise in the history of Western society. Naturally, I know of what I speak. I’m the foremost and most highly trained expert on the issue. I have knowledge and insights unmatched by anyone on the globe. Don’t fail to heed my
What blog post length is best for content-first marketing? Ever wonder if your blog post is too short or your article too long? A handful of our clients have wrestled with this issue recently, so I sought answers. As it turns out, the answers aren’t black and white. Even Google
I’m a certified coulrophobic. That means I’m terrified of clowns, and not just the kind born in Stephen King’s dark imagination. It all started during Chicago’s 1972 St. Patrick’s Day parade. I was a cute 3-year-old spectator. Someone lifted me off my father’s shoulders and handed me to a marching,
For a long time, B2B (business-to-business) marketing was all about inbound. The goal was to attract customers with valuable, tailored content. Companies put marketing dollars into developing engaging material. The content showed the companies’ offerings without pushing sales. The goal was to create brand awareness and attract new business. They
Interviewing subject experts for top content marketing isn’t scary – if you’re prepared. If you don’t set yourself up for success, well … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why would I do that for content
Why are customer case studies so important? Customer case studies prove your company delivers results. You can tell prospects that your company “meets and exceeds expectations. Doing that, however, isn’t as credible as real customers sharing real successes. Unfortunately, case studies often promote what businesses do. Instead, they should focus
I’m working with one of our on-demand creative teams. We’re imagining a new brand for a software client. This is from-the-ground-up work. And it keeps our content, branding and digital marketing agency minds happy. Plus, let’s not forget a big splash of SEO thinking. Every brand needs to plan for
April Fools’ Day is this Friday. This is perhaps the only date on the calendar when benign cruelty is celebrated, apart from Black Friday. One of the most effective April Fools’ jokes my daughters played on me preyed on my pre-first-cup-of-coffee state. I stumbled into the kitchen, making a beeline
“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.