Creating content for sleek companies that have six-figure marketing budgets and life-changing stories is like scoring a front-row seat at a sold-out Taylor Swift concert. I’m all in! But if your business makes elevator parts or manages payroll processing, it might feel like trying to sell sand in the desert.
In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The
When it comes to B2B content, we’ve all been there. You wrote what you thought was your best blog post or case study. Maybe you put the finishing touches on your new website. You were proud of your work. And then someone dumped all over it. The red sea of
Including statistics in your B2B content can help convince buyers that your brand is a trustworthy source for information. It shows that your business is committed to providing accurate and reliable content. But it’s only effective if you use statistics responsibly. By using statistics responsibly, you’ll: Build buyer trust Enhance
Powerful B2B headlines entice readers to engage with your content. Whether you’re creating content for your website, customer advocacy programs, videos, case studies or social media channels, solid titles pull your audience in. The problem is they’re not easy to write. And with so much B2B marketing content available online,
B2B case studies are among the most valuable forms of marketing for buyers. When researching prospective purchases, they want to know what problems your business solved for other customers and the positive results. Case studies show them that they can achieve similar outcomes. Trust is key in B2B buyers’ decision-making.
Buyers want and need to trust brands more than ever before. They’re educating themselves and researching online before they buy. Trust is among the top three reasons that drive purchasing decisions, according to the 2023 Edelman Trust Barometer. Fifty-nine percent of survey respondents said they’re more likely to buy from
If you create business or marketing communications regularly, you’re probably a decent writer. But even great writers use grammar, style and punctuation guides. If your skills aren’t where they need to be, these references can help you improve your writing. If you’re thinking about leaning on GPT, Copy.ai, Grammarly or
Does my brand need B2B marketing through storytelling? People ask me this question a lot. Is it on your mind, too? Are you wondering what it means? You may think it’s just another marketing fad. Or you could see it as industry jargon that marketers use to look important. Well,
The Simons Group is now a member of the Content Authenticity Initiative (CAI), an association that seeks to develop standards and technologies for ensuring the authenticity and integrity of digital media. The group includes media and tech companies, nongovernmental associations, academics, technologists and journalists, who want trust and transparency at
