6 foolproof tips for attracting and keeping customers

excellent customer service

Have you ever called a service-based business only to be treated like you’re patient zero in a zombie apocalypse? Imagine dialing We Pass the White Glove Test Housecleaning Co. and having this conversation: [Phone rings five times]: “Yeah?” “Is this Save My Dump Housecleaning?” “Yeah.” “I need help with spring cleaning. Do you offer this […]

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Copywriting versus content writing: what’s the difference?

With the emergence of content marketing, savvy business owners, executives and marketing directors know they need quality writing to help drive their marketing efforts. What many of them don’t realize, however, is that there are different types of marketing writing. Copywriting and content writing are not synonymous. They frequently cross paths, but the goals in […]

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Zap flab from your marketing and win more readers

Let’s face it: Most of us could stand to lose 10 pounds. We eat salad for lunch, give up junk food and re-up our gym membership. We resign ourselves to fewer calories and more exercise. We sweat. And sweat some more. Our muscles protest in agony, but we keep going. Fast-food commercials taunt us, but […]

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3 steps for effective selling

The traditional and incorrect view of the sales process as an underhanded, manipulative set of techniques for cajoling a prospect into spending too much money is outdated, with many thought leaders making only a general suggestion for salespeople to act like consultants. I think this suggestion is a little too general. Instead, an actionable goal […]

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Never underestimate the power of must-click calls to action

Does this sound familiar? You’ve poured time and energy into creating quality content and a beautiful-looking website, but no one is engaging with you or your company. Crickets … The problem may be that you don’t have clear goals for your content. Vague plans to “build awareness,” “engage customers” and “crush the competition” are as […]

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Writing for a financial audience? 3 tips to nail the delivery

When it comes to creating impactful financial writing, subject matter expertise is a great start. Solid marketing chops and a well-crafted editorial plan help, too. But what about the content itself? Here are three quick tips to enhance your financial communications. Know your audience As fellow copywriter Dave Argentar wrote in his recent blog post, […]

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Track these 3 email marketing metrics

Analytics are an important tool in email marketing because they reveal how effective your campaigns are. While it’s easy for me to say that a heavy investment in marketing will yield more revenue for your company, analytics are the data-driven proof. And if things go wrong, analytics can help you determine what didn’t work. For […]

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Coding: important + invisible

The unseen best practices in coding and why they matter. Design is all about the stuff you can see – the clean flow of information, the pretty pictures, the right choice of colors to inspire your audience. No way. Give me Times New Roman and #000 (black)/#fff (white) any day. So, this is probably why […]

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