How to Market Your B2B Business in Scary Times

B2B business COVID

Early in the COVID-19 crisis, some U.S. B2B brands turned off the marketing spigot temporarily, while others kept marching forward with adjustments in campaigns and messaging. Even B2B businesses that survived the aftermath of 9/11 in 2001 and the 2008-2009 financial crisis didn’t have a marketing playbook for a global pandemic. As COVID-19 continues to […]

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The Truth About B2B Sales Right Now

Salesperson on Zoom Meeting

The past two months have been challenging for many business-to-business (B2B) companies’ sales. B2B buyers have primarily taken a wait-and-see approach to signing contracts, starting new projects and budgeting for the long term. The next few months likely won’t be easier, necessitating doubling down on targeted, problem-solving sales instead of transactional “spraying and praying” pitches. […]

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In a crisis, put on your oxygen mask first

Crisis - Leadership series header image Andrew Bartlow

Here, we feature Andrew Bartlow, founder and managing partner of Series B Consulting, which helps startup executives build and execute a strong people strategy. He’s a former human resources (HR) executive who’s adept at helping executives accelerate growth and reduce the risk of failure. What advice do you have for business leaders during the COVID-19 […]

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COVID-19 isn’t an ‘asteroid’

COVID-19: Leadership Series Header - Tony Wilkins

Here, we feature Tony Wilkins, a veteran early stage private investor with Standing Oaks Venture Partners and AEWilkins Holdings Inc. Wilkins mentors and supports entrepreneurs, focusing on disruptive products and services that improve efficiency, business and social outcomes. His corporate experience has been largely in institutional and asset management sales, including a 15-year career at […]

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‘Be Focused, Not Frenzied’: Navigating Business Through Uncertainty

Uncertainty and Leadership Series Header - Steve Yastrow

Here, we feature Steve Yastrow, author of “Brand Harmony,” “We: The Ideal Customer Relationship” and “Ditch the Pitch.” He’s also president of Yastrow & Co., a Chicago-based consulting firm that helps companies improve their results by earning the dedicated commitment of their customers and employees. What advice do you have for business leaders who face […]

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‘Are You a Warrior or a Wimp?’ Stepping up During a Crisis

Leadership Header - Yonhee Gordon

Here, we feature Yonhee Gordon, principal and chief operating officer at JMG Financial Group, an independent, fee-only wealth management firm that serves clients from coast to coast. She oversees employee development and firm operations. Were you prepared for COVID-19 in terms of strategy and crisis communications? No one can ever be completely prepared for things […]

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14 ways to find expert sources for interviews

We all want to create valuable, relevant content. Conducting and sharing original research or taking a unique spin on a topic are two ways that can help you stand out. But what if you don’t have the resources for original research or you’re struggling to find a new twist on a topic? Expert interviews are […]

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The Beginner’s Guide to Content Marketing

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The content marketing game is hard. Having to consistently publish valuable, relevant and high-quality content over the long haul, finding the perfect managing editor who is equal parts project manager and keeper of your brand’s voice, scaling a team of writers, designers and video editors to communicate your stories, and getting your stories in front […]

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