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Balance Readability and Complexity in Marketing Content

In George Orwell’s “1984,” the Party had several ways of ensuring conformity. The Party limited independent thinking and banished forbidden thoughts and actions. Deleted images and stories landed in the “memory hole.” And of course, Big Brother was watching you. But “Newspeak” was the central initiative through which these original

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A racetrack with 7 places represents the top 7 metrics for meeting your content marketing goals.

The Top 7 Content Marketing Goals to Track

It’s crucial to develop a consistent cadence for tracking your content marketing goals. This sets your team up to make smart content marketing decisions. Tracking will help you: Understand your current and prospective customers’ habits Foster relationships with your target audience Run informed content marketing campaigns Fine-tune your content marketing

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Top 4 Tips to Align Sales and Marketing

If you want to stay competitive in today’s digital world, your companies’ sales and marketing teams must work together. However, many companies struggle to reach this utopian vision. Why? First let’s explore each team’s function: Marketers are all about building brand awareness and generating leads. Salespeople turn that brand awareness

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A compass represents staying the course on the content marketing road map.

The B2B Content Marketing Road Map Has Changed. Are You Lost?

What’s a business-to-business (B2B) content marketing road map look like these days? Overall, it’s not much different than it was 10 or even five years ago. But if you look closer, you’ll see subtle changes. The focus is on quality more than ever before. Churn and burn doesn’t win customers.

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This yin yang symbol represents content marketing versus SEO working together for website traffic.

Content Marketing Versus SEO. Which Drives More Traffic?

If you were betting on content marketing versus search engine optimization (SEO) winning the race for website traffic, which would one would you pick? You might ask yourself which one drives more traffic.  Or you could think I’m asking you a trick question. Content marketing and SEO work hand in

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Test Your Grammar IQ

Who doesn’t relish a challenge, especially when it comes to dependent clauses, parallelism and collective nouns? OK, so that’s a stretch, but go with it. Find the errors in the sentences below and I’ll send you a fabulous prize. Not really, but what have you got to lose? Neither an

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Binoculars represent finding subject experts for content marketing interviews

Content Marketing Interviews: 14 Ways to Find Expert Sources

Having trouble finding subject experts for your content marketing interviews? It can be challenging if you don’t know where to start. Interviews require time and resources, but the effort is worth it. It will help you create valuable content that your audience will benefit from and share.  By interviewing experts,

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Woman at computer thinking about answers to 5 B2B marketing questions

B2B Marketing: 5 Questions That Drive Strategy

For a long time, B2B (business-to-business) marketing was all about inbound. The goal was to attract customers with valuable, tailored content. Companies put marketing dollars into developing engaging material. The content showed the companies’ offerings without pushing sales. The goal was to create brand awareness and attract new business. They

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