3 visualizations to bring clarity to your copywriting

Graphic designers might be the masters of all things aesthetic, but copywriters think visually, too. The images in our heads just manifest themselves as words, sentences and paragraphs, rather than colors, lines and typefaces. I grew up drawing, painting, and exploring all things creative. At one point, my family encouraged me to pursue visual art […]

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Writing for a financial audience? 3 tips to nail the delivery

When it comes to creating impactful financial writing, subject matter expertise is a great start. Solid marketing chops and a well-crafted editorial plan help, too. But what about the content itself? Here are three quick tips to enhance your financial communications. Know your audience As fellow copywriter Dave Argentar wrote in his recent blog post, […]

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Who do you think you’re talking to?

Before I followed my passion and made writing and content marketing my career, I took some time after college to get my head together and mature a bit. Many of my friends did the same; backpacking around Southeast Asia, working on a fishing boat in Alaska, or embarking on similar pursuits. I, on the other […]

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The biggest mistake you’re making in your website content

Here’s a quick test: Go to the home page of your website and read the first sentence or phrase. Does it start with “We”? If so, it’s time to change your perspective. Just like your eyes glaze over when your date drones on about his latest juice cleanse, a prospect will lose interest fast in […]

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Your guide to having style

Is it “don’t” or “do not”; “can’t” or “cannot”? Can a subhead be a question? Is the hyphen necessary in “non-essential”? What’s the plural possessive of your company name? Is it even OK to modify the company name? These questions – and more – can pop into a writer’s head within minutes of working on your […]

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Plant some evergreens in your marketing landscape

Oktoberfest is over. Leaves have begun to fall. We’re preparing for the end of another year – and ramping up to our busiest season. As we deal with expiring budgets, rush projects and holiday travel schedules, creating content for regularly scheduled marketing pieces can get pushed to the back burner. With a little bit of planning, […]

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What happens when spell-check can’t help (and what to do about it)

Building relationships and trust with prospects and clients requires a jaw-dropping amount of work. Once you’ve established your organization as a credible, reliable and legitimate source of information, don’t jeopardize your efforts with embarrassing spelling errors. Quality writing isn’t just for style junkies. If I were trying to earn your business and sent you marketing […]

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How to turn mediocre copy into tantalizing content

We’ve all been there. You write the best blog post, ad, white paper, story or (fill in the blank) ever. And then someone dumps all over it. The red sea of edits and corrections makes you wonder what went wrong. The thrill is gone. But you can bring it back. Here’s how … Know the […]

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