How to turn mediocre copy into tantalizing content

We’ve all been there. You write the best blog post, ad, white paper, story or (fill in the blank) ever. And then someone dumps all over it. The red sea of edits and corrections makes you wonder what went wrong. The thrill is gone. But you can bring it back. Here’s how … Know the […]

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He chose … poorly. What does your word choice say about your business?

Malapropism is one of my favorite words. It sounds like a deadly disease for old boats, but it means you said something that was really close to – but not quite – the word you meant … and people laughed. Named for Mrs. Malaprop, the character in Richard Brinsley Sheridan’s play, “The Rivals,” the most commonly […]

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Why generic ‘Hi, [YOUR NAME],’ email wastes your money and the 5-step fix

Email marketing is alive and well, but I’m surprised some companies continue to send faux personalized messages with blind pitches like this: “Hi, Dawn — hope you’re well. I’m hoping you might be able to help me out with a favor. I’m looking for an advertising contact at The Simons Group. Have you thought about […]

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Create a following with copy that sticks

Traditional advertising still does volumes in boosting brand awareness, but the influx of flashing lights, bold fonts and “Click here!” buttons leaves us all feeling bombarded by messaging that screams “Buy me! Buy me!” We adapt to it like we do to any constant frequency, and accept it as ambient noise. The remedy: content marketing. […]

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Hold the fluff – ‘Just tell me what you do’

Is your marketing converting into leads and sales? If not, crummy copywriting may be to blame. As a frustrated friend recently noted about her organization’s product literature, “I don’t want to read a bunch of gobbledygook. Just tell me what you do.” So how do you deliver the goods? I’m going to give you a […]

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8 simple ways to beat writer’s block

It happens to the best of us. Whether you’re working on a presentation, a blog post or a newsletter, it can sneak up on you at any time. Say hello to writer’s block. Even professional writers experience moments when the words won’t come. Staring at a blank screen can be frustrating, especially when you’re on […]

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