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An image of a person walking on a long road represents the power of long-form content in B2B marketing.

B2B Long-Form Content Isn’t Dead. It’s Essential

Here we go again. Every two or three years, some marketer declares [fill in the blank] is dead on arrival. And the proclamation spreads like wildfire. This time, B2B long-form content is supposedly 6 feet under. Long-form content refers to detailed blog posts, articles, reports and other pieces that are

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An image of a clock represents how much time gen AI can save when working on technical writing.

Simplify Technical Writing With Gen AI (+ Sample Prompts)

You don’t need a Ph.D. to conquer technical writing. However, if your content covers specific products, you’ll need deep product knowledge. The goal is to make complicated information accessible and clear for a broad audience, including readers who don’t have technical backgrounds. This post will show you how to simplify

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A less is more card represents cutting fluff from your B2B content.

Cut the Fluff: A Guide to Concise B2B Writing

Wordy content can drag down your B2B marketing efforts. Readers crave simplicity and clarity. Why make them sift through extra words to find your message? Learn how to refine your content, cutting the fluff and delivering sharp, engaging copy. Trim the fat from your B2B marketing content You might think

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An image of a person at a computer represents the importance of creating content that inspires and engages.

Create B2B Content That Isn’t Boring (With Curated Examples)

Creating content for sleek companies that have six-figure marketing budgets and life-changing stories is like scoring a front-row seat at a sold-out Taylor Swift concert. I’m all in! But if your business makes elevator parts or manages payroll processing, it might feel like trying to sell sand in the desert.

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A graphic of smiling, neutral and frowning faces represents customer testimonials in B2B marketing.

Customer Testimonials Are Marketing Rocket Fuel

In B2B marketing, customer testimonials are vital for winning business. Prospects need proof that real customers achieved results from your products and services. In other words, they want to make sure you’re worth it. But here’s the thing: Just because you have testimonials, doesn’t mean you should use them. The

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A pedestrian stop signal on a traffic light represents the B2B content killers that can prevent engagement.

Do You Know What’s Killing Your B2B Content?

When it comes to B2B content, we’ve all been there. You wrote what you thought was your best blog post or case study. Maybe you put the finishing touches on your new website. You were proud of your work. And then someone dumped all over it. The red sea of

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Power Up Your B2B Content With Trustworthy Stats

Including statistics in your B2B content can help convince buyers that your brand is a trustworthy source for information. It shows that your business is committed to providing accurate and reliable content. But it’s only effective if you use statistics responsibly. By using statistics responsibly, you’ll: Build buyer trust Enhance

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A fishing pole represents the challenge of fishing for strong headlines.

Hook Them In: How to Create Powerful B2B Headlines

Powerful B2B headlines entice readers to engage with your content. Whether you’re creating content for your website, customer advocacy programs, videos, case studies or social media channels, solid titles pull your audience in. The problem is they’re not easy to write. And with so much B2B marketing content available online,

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A bird on a tree stump represents how grammar can stymie everyone.

Are You ‘Continually’ Stumped ‘Continuously’?

Two simple adverbs trip me up every time. Whether I’m writing or editing content, I have to look them up: continually and continuously. They have such close meanings, but they’re not interchangeable. It seems I’m not alone, as I continually find incorrect usage in a variety of content. Do you

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