The marketing world has been abuzz about ChatGPT for a hot minute. And content marketers feel threatened. But is ChatGPT going to replace us? Here’s my take: Don’t worry – yet. Read on to learn why. What is ChatGPT? ChatGPT is a chatbot that uses artificial intelligence (AI) to answer
In George Orwell’s “1984,” the Party had several ways of ensuring conformity. The Party limited independent thinking and banished forbidden thoughts and actions. Deleted images and stories landed in the “memory hole.” And of course, Big Brother was watching you. But “Newspeak” was the central initiative through which these original
What’s a business-to-business (B2B) content marketing road map look like these days? Overall, it’s not much different than it was 10 or even five years ago. But if you look closer, you’ll see subtle changes. The focus is on quality more than ever before. Churn and burn doesn’t win customers.
What blog post length is best for content-first marketing? Ever wonder if your blog post is too short or your article too long? A handful of our clients have wrestled with this issue recently, so I sought answers. As it turns out, the answers aren’t black and white. Even Google
To set the standard in content marketing at your business, it’s important to make sure writers are aligned. Their copy should follow agreed-upon rules. For example: Is it “don’t” or “do not”; “can’t” or “cannot”? Can a subhead be a question? Is the hyphen necessary in “non-essential”? What’s the plural
Why are customer case studies so important? Customer case studies prove your company delivers results. You can tell prospects that your company “meets and exceeds expectations. Doing that, however, isn’t as credible as real customers sharing real successes. Unfortunately, case studies often promote what businesses do. Instead, they should focus
One of my primary justifications for going to law school back in the day was that I was told there would be no math. I can’t do math. Get me much beyond 2 + 2 = 5 and the smoke starts rising from the circuits in my flummoxed brain. I
Here’s a quick test: Go to your homepage and read the first sentence or phrase of your website content. Does it start with “We”? If so, it’s time to change your website’s perspective. Still not convinced? OK, go back to the quiz. Q: Do your eyes glaze over when your
Does writing web copy sometimes remind you of those “choose your own adventure” books from your childhood? In these books, you could turn to page “x” if you wanted the protagonist to go down the staircase into the dark and foreboding basement. Alternatively, you could turn to page “y” if
April Fools’ Day is this Friday. This is perhaps the only date on the calendar when benign cruelty is celebrated, apart from Black Friday. One of the most effective April Fools’ jokes my daughters played on me preyed on my pre-first-cup-of-coffee state. I stumbled into the kitchen, making a beeline
