Many business-to-business (B2B) leaders struggle with sales and marketing alignment, even when they think these teams work well together. The data tells a different story. Forrester found that 65% of sales and marketing staff see a disconnect between their departments’ leaders. That gap creates real problems: lost deals, employee turnover
Here’s an unexpected truth: As Google answers more questions in search results, B2B content hubs matter more – not less. Basic info gets stuck in zero-click results, but in-depth, well-connected hubs still shine. Think of it this way: If someone can get a quick answer without clicking, they probably didn’t
In B2B marketing, showing the value of your efforts is essential. Tracking numbers is important, but the real win comes when you explain what they mean. Marketing ROI stories help stakeholders see how your efforts support the business. Tailor your marketing ROI message to each audience Understand your audience and
Have you ever typed a question into Google and found the answer instantly – without clicking a single link? That’s zero-click marketing in action. But what does it mean, and why does it matter to you? What is zero-click marketing? Simply put, zero-click marketing is about delivering information or experiences
Google is prioritizing website speed in a push to improve user experience. As a result, if your site doesn’t load within 2 seconds, you could be losing customers and lagging in search results. A slow website is frustrating for visitors, and delays of just a few seconds can cause them
Have you ever clicked on a headline that promised “100+ Mind-Blowing [TOPIC] Stats for [CURRENT YEAR]” or “50 Mind-Bending [TOPIC] Stats Every Marketer Must Know in [CURRENT YEAR]” only to find data that’s years old? What a letdown. I spent countless hours sifting through old numbers for a recent blog
Here we go again. Every two or three years, some marketer declares [fill in the blank] is dead on arrival. And the proclamation spreads like wildfire. This time, B2B long-form content is supposedly 6 feet under. Long-form content refers to detailed blog posts, articles, reports and other pieces that are
You don’t need a Ph.D. to conquer technical writing. However, if your content covers specific products, you’ll need deep product knowledge. The goal is to make complicated information accessible and clear for a broad audience, including readers who don’t have technical backgrounds. This post will show you how to simplify
Trust in governments, businesses and media is in rapid free fall. Misinformation, disinformation and distortion add fuel to growing skepticism and erosion of credibility. Edelman’s most recent trust barometer underscores this point. Of 32,492 respondents in 28 countries, more than half said journalists, and government and business leaders are purposely
Your B2B LinkedIn page is chock-full of valuable, relevant content, right? Even better, the platform is key in your marketing strategy. “What page?” you ask. “I forgot we had one.” If your business’s LinkedIn page is staler than last week’s leftovers, it’s time for a revamp. LinkedIn is the world’s
“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.