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An image of a smiling woman represents the good impression that B2B case studies can make on buyers.

Proven Approaches for B2B Case Studies (with Examples)

B2B case studies are among the most valuable forms of marketing for buyers. When researching prospective purchases, they want to know what problems your business solved for other customers and the positive results. Case studies show them that they can achieve similar outcomes. Trust is key in B2B buyers’ decision-making.

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A skylight represents having a view into marketing success by measuring KPIs and ROI.

KPIs and ROI: A Marketer’s Guide to Measurement

Key performance indicators (KPIs) and return on investment (ROI) metrics empower B2B marketers to show the value of their efforts. They also help them make informed decisions about marketing spend. In this post, I’ll explain what KPIs and ROIs are, how they work and how to use them.  What are

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How to Work with Subject Experts and Boost Brand Trust

Buyers want and need to trust brands more than ever before. They’re educating themselves and researching online before they buy. Trust is among the top three reasons that drive purchasing decisions, according to the 2023 Edelman Trust Barometer. Fifty-nine percent of survey respondents said they’re more likely to buy from

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A photo of a woman being interviewed represents how customer advocacy programs help drive content.

Fuel Business Growth and Content with Advocacy Programs

Top B2B brands know customer advocacy is the ultimate way to retain customers, win buyers’ hearts and minds and grow their businesses. Brands prioritize advocacy because it works. It’s not unusual for businesses to have strong customer connections. Advocacy programs take these relationships a step further. They turn loyal customers

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This image represents how B2B trade show participation is making a comeback for 2024.

In-Person B2B Trade Shows Rebuild Momentum

If you’re planning to attend a B2B trade show this year, you’ll likely have a lot of company. The industry is coming back after pandemic shutdowns and lackluster attendance, data shows. In-person business-to-business (B2B) shows in the U.S. are recovering from their pre-pandemic levels as exhibitors and attendees are eager

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Letter tiles that spell email represent the resurgence of B2B email marketing.

B2B Email Marketing Trends and Tactics for 2024

Business-to-business (B2B) email marketing is experiencing a renaissance, thanks to new technologies and tools. Increased demand for authentic and personalized interactions among buyers is another contributing factor. If you’re treating email marketing like you did 10 years ago, it’s time for a reboot. Email is a core digital marketing format

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Male hand holding a camera lens representing looking towards B2B digital marketing trends for 2024

5 B2B Digital Marketing Trends for 2024

From voice search optimization to content marketing diversification, digital marketers can look forward to new technologies and opportunities in 2024. Here are five B2B digital marketing trends that will reshape content marketing in 2024 and beyond. 1. Voice search optimization B2B decision-makers are always on the go. The way they

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