The Simons Group is now a member of the Content Authenticity Initiative (CAI), an association that seeks to develop standards and technologies for ensuring the authenticity and integrity of digital media. The group includes media and tech companies, nongovernmental associations, academics, technologists and journalists, who want trust and transparency at
While many people are unclear about the differences between a case study and a white paper, each has a distinct purpose and can be a valuable tool in your B2B content marketing strategy. What are the differences between a white paper and a case study? A case study, also known
It’s crucial to develop a consistent cadence for tracking your content marketing goals. This sets your team up to make smart content marketing decisions. Tracking will help you: Understand your current and prospective customers’ habits Foster relationships with your target audience Run informed content marketing campaigns Fine-tune your content marketing
If you want to stay competitive in today’s digital world, your companies’ sales and marketing teams must work together. However, many companies struggle to reach this utopian vision. Why? First let’s explore each team’s function: Marketers are all about building brand awareness and generating leads. Salespeople turn that brand awareness
If you were betting on content marketing versus search engine optimization (SEO) winning the race for website traffic, which would one would you pick? You might ask yourself which one drives more traffic. Or you could think I’m asking you a trick question. Content marketing and SEO work hand in
B2B digital marketing trends will shift in 2023. Brands that keep up will thrive next year and beyond.So, which trends will be the drivers of change for digital marketing in 2023? Let’s take a look at my top five B2B digital marketing trends… 1. Digital-first experiences will (still) rule B2B
One of the best brand marketing tips for executives is to be active on social media. It’s among the most powerful marketing tools. And yet, many executives don’t take the time. Set it and forget it, right? Social media can help you expand your network, increase referrals and attract business.
Do you want to improve lead generation on your company’s website? If that’s one of your goals, look at your website’s conversion rate. This metric refers to the percentage of website visitors who complete a specific goal. The two types of website conversions are: Micro-conversions A micro-conversion is when you
What blog post length is best for content-first marketing? Ever wonder if your blog post is too short or your article too long? A handful of our clients have wrestled with this issue recently, so I sought answers. As it turns out, the answers aren’t black and white. Even Google
For a long time, B2B (business-to-business) marketing was all about inbound. The goal was to attract customers with valuable, tailored content. Companies put marketing dollars into developing engaging material. The content showed the companies’ offerings without pushing sales. The goal was to create brand awareness and attract new business. They
“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.