Tips for efficient, effective content feedback

writing feedback

Last year, we posted about giving good design feedback. Several of the tips – like being direct and providing examples – also apply when you’re sharing feedback about content. Here are a few more ideas that will help writers ensure the final product hits the mark. In my experience, these techniques are highly effective and […]

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Content creation: 4 questions to set the stage for success

create content

When a client gives you the green light to create content, it can be tempting to jump in and start writing immediately. You can shield yourself from stress if you take a quick minute to nail down answers to four key questions. These questions are so important that you probably aren’t ready to start drafting […]

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(Un)real marketing: How to be credible in an (un)credible world

credibility in marketing

Good news! Elvis is alive and well, a Nigerian prince really has your back and Suzie is going to reduce your credit card interest rate. Don’t get too excited though: IRS agents are coming for you. Face it – we live in an era when legitimacy is always in question. That’s why credibility in marketing […]

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How to squeeze the boring out of your content

engage with content

Marketing for sleek companies that have impressive budgets and life-changing stories is a no-brainer. If your company makes elevators or auctions totaled cars, however, you may feel like you’re playing darts with spaghetti strands. Don’t worry; it’s not a lost cause. Even if your business isn’t “sexy,” you can and should invest in marketing. Every […]

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Why learning to “right” ‘gorgeous’ sentences isn’t enough

learning grammar fundamentals

Students who can’t write complete sentences deserve a hall pass, according to teachers who were interviewed for an Aug. 2, 2017, article in The New York Times. “A Wakeup Call on Writing Instruction (Now, What’s an Adverb?)” suggests that learning grammar fundamentals stifles creativity. The Snapchat generation is woefully lacking in grammar basics. Three-quarters of […]

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‘Knowledgeable, yet approachable’: 5 tips for navigating financial writing

financial writing style

I’m often asked to write about financial topics in a style summarized as “knowledgeable, yet approachable.” With this style, I’m typically targeting smart readers who want to glean a few bite-size takeaways. They’re turned off by dry, academic work, and habitually click away from dumbed-down articles. If this were a sartorial style, I would think […]

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Who do you think you are?

When I was in fourth grade, our teacher tasked us with writing our “autobiographies.” Given that a compelling and lengthy personal narrative is a rarity among 9-year-olds, she also told us to write a chapter about what we thought our futures would hold. I wrote that “I will be a linebacker for the Chicago Bears […]

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3 visualizations to bring clarity to your copywriting

Graphic designers might be the masters of all things aesthetic, but copywriters think visually, too. The images in our heads just manifest themselves as words, sentences and paragraphs, rather than colors, lines and typefaces. I grew up drawing, painting, and exploring all things creative. At one point, my family encouraged me to pursue visual art […]

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