Tips for efficient, effective content feedback

writing feedback

Last year, we posted about giving good design feedback. Several of the tips – like being direct and providing examples – also apply when you’re sharing feedback about content. Here are a few more ideas that will help writers ensure the final product hits the mark. In my experience, these techniques are highly effective and […]

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Getting smart with sales (hint: you need marketing)

marketing investment

Many companies favor sales over marketing. Why? Sales departments are responsible for generating revenue, so it can seem natural to invest in the sales team to maximize sales opportunities. It seems like a large sales team should be able to interact with more prospects and ultimately close more deals. The reality, however, is that salespeople […]

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No offense. Much taken.

offensive marketing campaigns

When it comes to marketing mistakes, internet justice is swift. The court of public opinion, comprised of hundreds of millions of jurors, is prepared at a moment’s notice to condemn, mock and shame any company that makes a catastrophic error in judgment. Even large corporations with sophisticated marketing programs and experienced professionals at the helm […]

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Is your manufacturing brand making these common marketing mistakes?

marketing manufacturing companies

Industrial manufacturers might not have the advertising allure of consumer brands, but they still need a cohesive marketing strategy to compete for customers. While most manufacturing leaders understand the importance of marketing, some industry giants are plagued by mistakes and misconceptions. Don’t let these shortcomings bring your success to a grinding halt: Thinking your brand […]

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6 foolproof tips that will help you rock your next project

marketing project management

Feeling frantic about a colossal project? Join the club. It’s called Project Management Meltdown – that heart-pounding moment of panic over a looming, larger-than-life deadline. Rather than face it head on, you freeze up faster than the Polar Express during the blizzard of the century. I know what you’re thinking: It will be a bloody […]

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The most important blog post you will ever read

dangers of hyperbole

Today, I want to discuss the most important and consequential subject to arise in the history of Western civilization. I know of what I speak, because I am the foremost and most highly trained expert on the issue, with knowledge and insights unmatched by anyone, anywhere on the globe. If you fail to heed my […]

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4 tips for getting the most from subject matter experts

subject matter experts

When you’re writing marketing content, the chance to gather input from a subject matter expert is a golden opportunity. An expert brings vital depth to your content and provides a unique viewpoint. Subject matter experts can be product managers, senior salespeople or researchers – any authority with a thorough understanding of a particular topic. Speaking […]

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