Content: The Heart of Your Healthcare Brand
Content marketing is the heart of a winning healthcare marketing strategy. It’s your voice, your brand and your identity. It’s the lifeblood of your content marketing efforts.
But writing content for content’s sake isn’t enough. If you want your content to connect and convert, it needs to be done the right way.
Keeping up with healthcare marketing is a challenge. You need to showcase your value and establish your company as an expert in an industry overrun with experts. It requires balancing your time, budget, patient, practitioner and administrator needs. And let’s not forget about compliance.
Your content must mean something, whether it answers a question or solves a pressing problem.
You already have a robust content marketing strategy. But with so many competing priorities, your team is struggling to execute. Not sure where to start?
Gain access to our content-first team. We’ll make sure your content meets your buyers’ needs.
Share expertise and build trust
Your content marketing should focus on creating and sharing valuable, relevant and consistent content. It shouldn’t be used explicitly to promote your healthcare brand.
Think about what interests prospects and customers – not you. Focus your content on these interests. Show how you solve their problems. Your content should help your audience see the improvements your healthcare brand can make on a personal and professional level.
Nurture human relationships
You’ve managed to catch your audience’s interest. But now, you face a long sales cycle or your customers checking out your competition.
You must work hard to maintain your prospects’ and customers’ loyalty.
To keep their attention, use people-focused storytelling. It will help you humanize dry medical science, data and technical details.
Keep your people in the know
Recruiting and retaining employees is one of the biggest challenges your healthcare brand faces.
Whether you’re a medical device manufacturer, a hospital administrator or a healthcare technology company, today’s patients and hospital networks need what your employees help design, market and sell.
Your employees take care of your customers. Keep them in the know with well-informed content, including compliance and regulation updates, and they’ll be even better-equipped to care for your customers.
When your employees are happy, it’s easier to attract and retain talent.
Do these problems sound familiar?
See how we can help.
Problem:
Subject experts don’t have time to create content
Make the most of their time with targeted interviews
Problem:
Subject experts want to write, but their style is too technical
Solution:
Ghostwrite or edit their content
Problem:
Staying top of mind with customers
Solution:
Become a go-to healthcare resource with content that positions your brand as an expert
Problem:
Failing to execute your marketing strategy because your team is stretched thin
Solution:
Access our on-demand team of content, brand and digital specialists
Problem:
Shortage of skilled workers
Solution:
Highlight your people in your content. Showcase your innovation and culture.
Get the details on our content-first approach.
See how we help healthcare companies like yours
70% of healthcare marketing executives say their organizations have a content marketing strategy.
– MarketingProfs
