Morrisey Associates Inc.
Inside a 30-year partnership: The secret to Morrisey’s success
When Morrisey Associates formed in 1987, the company had no branding or recognition in the practitioner credentialing, privileging and performance management SaaS space.
Morrisey needed to stand out against larger players in the fast-paced healthcare tech space.
The firm didn’t know how to get the attention of hospital networks, credentials verification organizations (CVOs) and managed care organizations.
Morrisey needed a marketing partner that understood the business, industry and audience, all while keeping up to date on industry regulation and compliance issues.
The Simons Group became Morrisey’s trusted content-first creative partner. We helped the firm become a national leader in practitioner credentialing, privileging and performance management through extensive content marketing, branding and digital marketing.
We took a deep dive into Morrisey’s business.
Our content team interviewed the fledgling company’s principals to understand their audience, goals, challenges and industry.
We also performed competitor research and interviewed industry experts about the challenges that healthcare leaders faced.
These efforts set the stage for a comprehensive branding and marketing plan. They also enabled us to function as a member of the Morrisey team, rather than just a vendor.
Next, we developed and maintained a full suite of monthly and quarterly digital and print communications. Morrisey relied on our expertise so much that the company’s customers and our team members were on a first-name basis.
Morrisey grew, and healthcare evolved with new regulations, laws and business challenges. We kept up with these changes and helped the company adjust its marketing strategy.
With our help, Morrisey became an industry leader, ultimately resulting in HealthStream purchasing the company.