Solving Off-Duty Grammar Riddles One of my marketing friends called me the other night with another grammar conundrum. It wouldn’t be the first time. I think he’s got me on speed dial. Other friends call to share entertaining news and highlights from their lives, but this one relies on me
Here’s a quick test: Go to your homepage and read the first sentence or phrase of your website content. Does it start with “We”? If so, it’s time to change your website’s perspective. Still not convinced? OK, go back to the quiz. Q: Do your eyes glaze over when your
Does writing web copy sometimes remind you of those “choose your own adventure” books from your childhood? In these books, you could turn to page “x” if you wanted the protagonist to go down the staircase into the dark and foreboding basement. Alternatively, you could turn to page “y” if
April Fools’ Day is this Friday. This is perhaps the only date on the calendar when benign cruelty is celebrated, apart from Black Friday. One of the most effective April Fools’ jokes my daughters played on me preyed on my pre-first-cup-of-coffee state. I stumbled into the kitchen, making a beeline
When a client gives you the green light to create content, it can be tempting to jump in and start writing instantly. To shield yourself from stress and scope creep, nail down answers to four key questions. These questions are critical. You don’t want to start drafting if you don’t have
Business owners, executives and marketing directors know that quality writing helps drive marketing efforts. Many of them don’t know, however, that marketing writing comes in two forms: copywriting and content marketing. These writing forms are not the same. They cross paths frequently, but the goals for each are different. Before
