Content creation: 4 questions to set the stage for success

create content

When a client gives you the green light to create content, it can be tempting to jump in and start writing immediately. You can shield yourself from stress if you take a quick minute to nail down answers to four key questions. These questions are so important that you probably aren’t ready to start drafting […]

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‘Knowledgeable, yet approachable’: 5 tips for navigating financial writing

financial writing style

I’m often asked to write about financial topics in a style summarized as “knowledgeable, yet approachable.” With this style, I’m typically targeting smart readers who want to glean a few bite-size takeaways. They’re turned off by dry, academic work, and habitually click away from dumbed-down articles. If this were a sartorial style, I would think […]

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Copywriting versus content writing: what’s the difference?

With the emergence of content marketing, savvy business owners, executives and marketing directors know they need quality writing to help drive their marketing efforts. What many of them don’t realize, however, is that there are different types of marketing writing. Copywriting and content writing are not synonymous. They frequently cross paths, but the goals in […]

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10 reasons to appreciate a kick-ass editor

Everyone needs an outstanding editor. Even those writers who have years of experience and the skills to match need fresh eyes on their copy. Great editors find and question holes, ensure stories flow logically, make dull copy shine, trim flab, erase errors, and work with writers to help them improve. For many writers, the devil […]

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Who do you think you are?

When I was in fourth grade, our teacher tasked us with writing our “autobiographies.” Given that a compelling and lengthy personal narrative is a rarity among 9-year-olds, she also told us to write a chapter about what we thought our futures would hold. I wrote that “I will be a linebacker for the Chicago Bears […]

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3 visualizations to bring clarity to your copywriting

Graphic designers might be the masters of all things aesthetic, but copywriters think visually, too. The images in our heads just manifest themselves as words, sentences and paragraphs, rather than colors, lines and typefaces. I grew up drawing, painting, and exploring all things creative. At one point, my family encouraged me to pursue visual art […]

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Writing for a financial audience? 3 tips to nail the delivery

When it comes to creating impactful financial writing, subject matter expertise is a great start. Solid marketing chops and a well-crafted editorial plan help, too. But what about the content itself? Here are three quick tips to enhance your financial communications. Know your audience As fellow copywriter Dave Argentar wrote in his recent blog post, […]

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Who do you think you’re talking to?

Before I followed my passion and made writing and content marketing my career, I took some time after college to get my head together and mature a bit. Many of my friends did the same; backpacking around Southeast Asia, working on a fishing boat in Alaska, or embarking on similar pursuits. I, on the other […]

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