When it comes to B2B content, we’ve all been there. You wrote what you thought was your best blog post or case study. Maybe you put the finishing touches on your new website. You were proud of your work. And then someone dumped all over it. The red sea of
Powerful B2B headlines entice readers to engage with your content. Whether you’re creating content for your website, customer advocacy programs, videos, case studies or social media channels, solid titles pull your audience in. The problem is they’re not easy to write. And with so much B2B marketing content available online,
Two simple adverbs trip me up every time. Whether I’m writing or editing content, I have to look them up: continually and continuously. They have such close meanings, but they’re not interchangeable. It seems I’m not alone, as I continually find incorrect usage in a variety of content. Do you
One of the most common mistakes I see among new and veteran writers is using “that” and “which” incorrectly. Don’t feel bad if you don’t know when each is called for or why they’re not interchangeable. Grammar isn’t in everyone’s wheelhouse. Essential clauses The first step is to grasp essential
Buyers want and need to trust brands more than ever before. They’re educating themselves and researching online before they buy. Trust is among the top three reasons that drive purchasing decisions, according to the 2023 Edelman Trust Barometer. Fifty-nine percent of survey respondents said they’re more likely to buy from
If you create business or marketing communications regularly, you’re probably a decent writer. But even great writers use grammar, style and punctuation guides. If your skills aren’t where they need to be, these references can help you improve your writing. If you’re thinking about leaning on GPT, Copy.ai, Grammarly or
Business-to-business (B2B) email marketing is experiencing a renaissance, thanks to new technologies and tools. Increased demand for authentic and personalized interactions among buyers is another contributing factor. If you’re treating email marketing like you did 10 years ago, it’s time for a reboot. Email is a core digital marketing format
That got concerning for a bit there, didn’t it? When ChatGPT burst onto the scene in early 2023, it felt like it was trying to take us down as writers. Suddenly, anyone could create generally presentable marketing content – instantly. Fortunately, it looks like generative artificial intelligence (AI) will be
When you’re out of content marketing inspiration and the well is dry, it’s a struggle to get out of that rut. You might explore topic ideas only to find that other creators have covered them. That happened to me recently. My next move was to tap ChatGPT and Notion.so. Unfortunately,
Before I followed my passion and made content marketing my career, I took time off after college. I had to get my head together and mature a bit. Many of my friends did the same. Their activities included backpacking in Asia and working on a fishing boat in Alaska. In
“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.