Here’s a quick test: Go to your homepage and read the first sentence or phrase of your website content. Does it start with “We”? If so, it’s time to change your website’s perspective. Still not convinced? OK, go back to the quiz. Q: Do your eyes glaze over when your
We all want to go full speed ahead to meet our marketing and sales goals. But sometimes, we need to slow down and reexamine our content marketing efforts. We need to see whether we’re heading in the right direction. Are you: Taking time to reevaluate your strategy? Reaching your target
You don’t need a Ph.D. to conquer technical writing. You also don’t need to know everything about your topic. The goal is to make complicated information accessible and clear. Before we explore how to do that, let’s cover a few basics. What is technical writing? Technical writing includes: White papers
