What happens after one of your prospects clicks on that link in your e-mail or Google Ad? Where do they end up when they scan the QR code on your trade show booth? If you can’t remember the answer, you may not be putting enough thought into your landing pages.
Solving Off-Duty Grammar Riddles One of my marketing friends called me the other night with another grammar conundrum. It wouldn’t be the first time. I think he’s got me on speed dial. Other friends call to share entertaining news and highlights from their lives, but this one relies on me
Here’s a quick test: Go to your homepage and read the first sentence or phrase of your website content. Does it start with “We”? If so, it’s time to change your website’s perspective. Still not convinced? OK, go back to the quiz. Q: Do your eyes glaze over when your
We all want to go full speed ahead to meet our marketing and sales goals. But sometimes, we need to slow down and reexamine our content marketing efforts. We need to see whether we’re heading in the right direction. Are you: Taking time to reevaluate your strategy? Reaching your target
You don’t need a Ph.D. to conquer technical writing. You also don’t need to know everything about your topic. The goal is to make complicated information accessible and clear. Before we explore how to do that, let’s cover a few basics. What is technical writing? Technical writing includes: White papers
Business owners, executives and marketing directors know that quality writing helps drive marketing efforts. Many of them don’t know, however, that marketing writing comes in two forms: copywriting and content marketing. These writing forms are not the same. They cross paths frequently, but the goals for each are different. Before
Content marketing for beginners is hard. Consistently publishing valuable, relevant and high-quality content takes effort and teamwork. Why? You must find the perfect managing editor who is equal parts project manager and keeper of your brand’s voice. You must also scale a team of writers, designers and video editors to
Questions for Content Marketers Have Changed Back in the day, marketers focused completely on inbound marketing. They invested their marketing dollars into developing engaging content. They waited for potential clients to discover said content and hire them. Seems too easy, right? Reality check: “Build it and they will come” doesn’t
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