Key takeaways: Break one anchor asset into a Content Bank of articles, social posts, carousels, videos and sales tools. Use a content repurposing strategy and employee advocacy to distribute those assets and support a 90-day, multichannel campaign. This allows you to reach buyers throughout their research process. In the last
Key takeaways: A two-touchpoint content workflow concentrates expert involvement into two focused moments that support speed, cost discipline and buyer expectations. By structuring participation around an input session and an accuracy review, organizations share insights while buyers are evaluating options. In addition, this workflow reduces inefficient use of expert time,
Key takeaways: Quarterly content planning gives B2B teams a clear, repeatable way to set direction before execution. Rather than reacting to scattered requests, teams align on priorities, themes and proof points during a focused planning sprint that brings marketers and experts together at the right moment. Experts contribute insight once
Key takeaways: B2B trust now forms early and close to home. Buyers place greater confidence in familiar people and proven judgment. New research shows that thought leadership content plays a role in helping buyers assess expertise and reduce perceived risk. However, today, merely showing up with content isn’t enough. Organizations
Key takeaways: A strong thought leadership content strategy treats expert time like the scarce resource it is. With one structured input session and one final accuracy review, you build a full quarter of content from a single anchor asset. By bringing experts in early and giving them clear direction, the
If your content strategy begins and ends with a PDF, you’re living the B2B “download and die” nightmare. You know the routine. You pour time into an industry report, slap it into a PDF, and wait for downloads. A few come in, then your insights vanish into a folder, forgotten
Coming Soon: Your Complete Guide to Creating a Revenue-Generating B2B Content Hub Here’s a hard truth: Many B2B content hubs aren’t pulling their weight. They’re cluttered. Unfocused. Built to check a box – not drive results. They’re filled with shallow content that fails to attract buyers and drive meaningful business
Have you ever clicked on a headline that promised “100+ Mind-Blowing [TOPIC] Stats for [CURRENT YEAR]” or “50 Mind-Bending [TOPIC] Stats Every Marketer Must Know in [CURRENT YEAR]” only to find data that’s years old? What a letdown. I spent countless hours sifting through old numbers for a recent blog
Here we go again. Every two or three years, some marketer declares [fill in the blank] is dead on arrival. And the proclamation spreads like wildfire. This time, B2B long-form content is supposedly 6 feet under. Long-form content refers to detailed blog posts, articles, reports and other pieces that are
Trust in governments, businesses and media is in rapid free fall. Misinformation, disinformation and distortion add fuel to growing skepticism and erosion of credibility. Edelman’s most recent trust barometer underscores this point. Of 32,492 respondents in 28 countries, more than half said journalists, and government and business leaders are purposely
“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.