Interviewing experts adds depth and authority to your B2B marketing content by offering fresh ideas and insider knowledge. Whether you need insights from experienced leaders or specialists, finding the right sources is key to creating strong content. By interviewing experts, you’ll be able to: Provide authoritative insights and credible information
Including statistics in your B2B content can help convince buyers that your brand is a trustworthy source for information. It shows that your business is committed to providing accurate and reliable content. But it’s only effective if you use statistics responsibly. By using statistics responsibly, you’ll: Build buyer trust Enhance
The Simons Group is now a member of the Content Authenticity Initiative (CAI), an association that seeks to develop standards and technologies for ensuring the authenticity and integrity of digital media. The group includes media and tech companies, nongovernmental associations, academics, technologists and journalists, who want trust and transparency at
The marketing world has been abuzz about ChatGPT for a hot minute. And content marketers feel threatened. But is ChatGPT going to replace us? Here’s my take: Don’t worry – yet. Read on to learn why. What is ChatGPT? ChatGPT is a chatbot that uses artificial intelligence (AI) to answer
Who doesn’t relish a challenge, especially when it comes to dependent clauses, parallelism and collective nouns? OK, so that’s a stretch, but go with it. Find the errors in the sentences below and I’ll send you a fabulous prize. Not really, but what have you got to lose? Neither an
Interviewing subject experts for top content marketing isn’t scary – if you’re prepared. If you don’t set yourself up for success, well … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why would I do that for content
