The Beginner’s Guide to Content Marketing

Featured Image

The content marketing game is hard. Having to consistently publish valuable, relevant and high-quality content over the long haul, finding the perfect managing editor who is equal parts project manager and keeper of your brand’s voice, scaling a team of writers, designers and video editors to communicate your stories, and getting your stories in front […]

Read More…

 

5 ways to get publicity for your business

PR campaign

Public relations (PR) can be a powerful tool for any company that is trying to compete in industries that are dominated by large competitors. An effective PR campaign can elevate your company’s profile in the local business community, increase demand for your products and generate new leads for your business. With small marketing budgets, however, […]

Read More…

 

(Un)real marketing: How to be credible in an (un)credible world

credibility in marketing

Good news! Elvis is alive and well, a Nigerian prince really has your back and Suzie is going to reduce your credit card interest rate. Don’t get too excited though: IRS agents are coming for you. Face it – we live in an era when legitimacy is always in question. That’s why credibility in marketing […]

Read More…

 

How to get the best work from your agency

Getting the best work from your agency and promotional efforts requires trust and time. Both sides need to communicate needs and goals and understand the give and take that is required to make a business partnership thrive. It’s a bit of a tightrope act — much like Nik Wallenda’s this past weekend — but successful […]

Read More…

 

How to work with journalists effectively

The foundation of public relations is relationships — specifically, forming, developing and maintaining them. Our relationships with journalists are as important as they are delicate. But whether you work with journalists or clients, you must conduct yourself as a business professional. First and foremost, be relevant and stand out. No one wants to pass along […]

Read More…

 

The mistake that can ruin your company’s reputation

When people visit your company’s website, they take it for granted that the content is authentic. If you say that you fill orders in 24 hours, readers believe it. Some embellishment is a given when promoting your business, but don’t take liberty with the facts. Credibility is crucial to your company’s success. Prospects and clients […]

Read More…

 

B2B trendspotting: What we learned in 2012

As 2012 draws to a close, it is worth reflecting on a number of milestones and trend lines in the world of B2B marketing and advertising that emerged this year, developments that may make a big splash in how businesses interact with their current and potential customers in the coming years. Mobile tipping point? More […]

Read More…