Interviewing experts (get tips that really work)

Interviewing subject matter expert

Interviewing subject experts isn’t scary – if you’re prepared. If you don’t set yourself up for success, welp … No one wants to see that happen. That’s why you need to lay the groundwork before you contact anyone. Interviewing: Why Would I Do That? Interviewing experts adds depth, credibility and trustworthiness to your marketing content. […]

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14 ways to find expert sources for interviews

We all want to create valuable, relevant content. Conducting and sharing original research or taking a unique spin on a topic are two ways that can help you stand out. But what if you don’t have the resources for original research or you’re struggling to find a new twist on a topic? Expert interviews are […]

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The Beginner’s Guide to B2B Content Marketing

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The business-to-business (B2B) content marketing game is hard. Having to consistently publish valuable, relevant and high-quality content over the long haul, finding the perfect managing editor who is equal parts project manager and keeper of your brand’s voice, scaling a team of writers, designers and video editors to communicate your stories, and getting your stories in […]

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5 ways to get publicity for your business

PR campaign

Public relations (PR) can be a powerful tool for any company that is trying to compete in industries that are dominated by large competitors. An effective PR campaign can elevate your company’s profile in the local business community, increase demand for your products and generate new leads for your business. With small marketing budgets, however, […]

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How to get the best work from your agency

Getting the best work from your agency and promotional efforts requires trust and time. Both sides need to communicate needs and goals and understand the give and take that is required to make a business partnership thrive. It’s a bit of a tightrope act — much like Nik Wallenda’s this past weekend — but successful […]

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An insider’s guide to getting media coverage: Part one

Some things haven’t changed since I was a reporter. News staffs are stretched thinner than Demi Moore after her breakup with Ashton. And they’re still inundated with requests for publicity. Hundreds of press releases, story pitches, emails and phone calls cross their desks every day. Break through the clutter and get coverage for your business […]

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Test Your Grammar IQ

Who doesn’t relish a challenge, especially when it comes to dependent clauses, parallelism and collective nouns? OK, so that’s a stretch, but go with it. Find the errors in the sentences below and I’ll send you a fabulous prize. Not really, but what have you got to lose? Neither an e-mail or a phone call […]

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