Marketing tips for startups

A friend approached me recently for advice on how to use his startup’s first marketing budget. He knew the amount wasn’t enough to contract an agency, but he and the other executives are all scientists – not marketers – so they didn’t know what to take on first. Startups and other small companies often struggle with […]

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Are you invested in customer service?

Listening to hold music is the biggest part of my day. In my time spent in the auditory waiting room, I’ve noticed that hold music is the only properly functioning part of some companies’ phone systems. For example, the directory listing for Joe Schmo ends up at Jane Doe’s voicemail box. Or pressing zero for […]

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Communication cues that can make or break a meeting

The workplace has embraced the digital world wholeheartedly. With email, Google chat and video calls all at our fingertips, in-person meetings can seem unnecessary. When your co-workers roll their eyes on their way to the conference room, it’s likely because those team meetings aren’t actually productive. It’s easy for a big group of people to […]

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Turning outbound marketing ‘in’

You missed a lot at The Simons Group this week. First, we got new chairs. My back has never felt better! (I also have a great price on some – lightly – used office chairs, if anyone is looking.) Second, we had a kickoff meeting to integrate inbound marketing into our own rebranding effort. What is inbound […]

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What my dog’s taught me about business

This is Mika and she means business! If you’ve kept up with my other posts, you’ve come across this little lady before. She is quite the little showstopper and gets attention wherever she goes. Mika recently turned 2 ½, which prompted me to reflect on how much she has changed my life for the better […]

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What does ‘truth’ mean to marketing?

Historically, much philosophical debate has focused on the search for “truth.” This history includes myriad accounts of what truth is. They range from being relatively simple, like Rene Descartes’, “I think, therefore I am,” to mind-numbingly complex. But what all of these accounts have in common is an assertion that there is “truth” – that reality […]

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Why do you really need marketing?

I often run into prospects that say, “We don’t need marketing.” Most of the time, these prospects work in an industry with a firm client base – and can maintain a steady-enough cash flow. That might be a company with government contracts or maybe just a few loyal large corporate clients. When probed, however, this objection […]

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Experts make the best sales team

What separates a standard sales approach from business development is the level of interaction with the product or service. How many salespeople can take a part in the creation or development of what they sell? For the stereotypical used-car salesman who upcharges for standard features, the sleazy salesman only knows as much about his product […]

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