U.S. corrugated box industry outlook: Modest growth for near future

The U.S. corrugated box industry will see modest growth through at least the first half of 2019, partially fueled by the popularity of online retailing, two manufacturers say. Dave Saraney, a regional sales manager for Jamestown Container Companies, based in Jamestown, New York, anticipates sales will grow up to 3 percent over the next 12 […]

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Neglecting customers could cost you

Congratulations! You made the sale. That hard-earned client you’ve been wooing for years finally said yes. What’s your next move? You work on closing the next prospect on your list – and then the one after that and the one after that. Sound good? Here’s the problem: You’re working so hard to attract new business […]

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6 foolproof tips that will help you rock your next project

marketing project management

Feeling frantic about a colossal project? Join the club. It’s called Project Management Meltdown – that heart-pounding moment of panic over a looming, larger-than-life deadline. Rather than face it head on, you freeze up faster than the Polar Express during the blizzard of the century. I know what you’re thinking: It will be a bloody […]

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Manage your next project like a pro

Whether you’re putting the finishing touches on a great site design or seeing leads stream in from an email campaign, the end of a successful project feels great. What’s not always so great? The middle. Poorly defined expectations, sparring stakeholders and blown deadlines can derail the best of marketing intentions – and lead to unhappy […]

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Marketing tips for startups

A friend approached me recently for advice on how to use his startup’s first marketing budget. He knew the amount wasn’t enough to contract an agency, but he and the other executives are all scientists – not marketers – so they didn’t know what to take on first. Startups and other small companies often struggle with […]

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Are you invested in customer service?

Listening to hold music is the biggest part of my day. In my time spent in the auditory waiting room, I’ve noticed that hold music is the only properly functioning part of some companies’ phone systems. For example, the directory listing for Joe Schmo ends up at Jane Doe’s voicemail box. Or pressing zero for […]

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Communication cues that can make or break a meeting

The workplace has embraced the digital world wholeheartedly. With email, Google chat and video calls all at our fingertips, in-person meetings can seem unnecessary. When your co-workers roll their eyes on their way to the conference room, it’s likely because those team meetings aren’t actually productive. It’s easy for a big group of people to […]

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