The Truth About Statistics and Trust

Statistics closeup

As a marketer, I’m always on the hunt for relevant statistics that support my content. As a former journalist, I make sure the information comes from original, credible sources and that I attribute it to them. Unfortunately, not everyone is as careful. Here’s why that’s bad: People want to know they can trust your brand. […]

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How to Protect Your Brand from ‘Typosquatting’

Typosquatting

As if a global pandemic and an economic downturn weren’t enough to manage, companies also have to worry about “typosquatting.” That’s when scammers, hackers and other exploiters hijack website domain names. Fraudsters buy variants of domain names that feature common misspellings or typographical errors in company names, such as “Gooogle” and “Verizan.” The practice is […]

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Remote Work: Where Do We Go From Here?

Remote work 2020

If you’re not working from home already, you may be soon. COVID-19 prompted a massive remote work experiment that could become the norm rather than the exception. Changing opinions about remote work, employee preferences and the lack of a COVID-19 vaccine are driving the trend. Some states are dropping COVID-19 restrictions while others are rolling […]

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How to Market Your B2B Business in Scary Times

B2B business COVID

Early in the COVID-19 crisis, some U.S. B2B brands turned off the marketing spigot temporarily, while others kept marching forward with adjustments in campaigns and messaging. Even B2B businesses that survived the aftermath of 9/11 in 2001 and the 2008-2009 financial crisis didn’t have a marketing playbook for a global pandemic. As COVID-19 continues to […]

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Manufacturers, How’s Your Supply Chain?

Supply chain shipping containers

COVID-19 has laid bare the risks of relying on China and other countries for finished goods, manufactured parts and raw materials. Most, if not all, sectors and industries are fragile when it comes to global supply chain processing and distribution. Any disruption can cause ripple effects throughout the U.S. economy. Production bottlenecks, short supplies and […]

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The Truth About B2B Sales Right Now

Salesperson on Zoom Meeting

The past two months have been challenging for many business-to-business (B2B) companies’ sales. B2B buyers have primarily taken a wait-and-see approach to signing contracts, starting new projects and budgeting for the long term. The next few months likely won’t be easier, necessitating doubling down on targeted, problem-solving sales instead of transactional “spraying and praying” pitches. […]

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In a crisis, put on your oxygen mask first

Crisis - Leadership series header image Andrew Bartlow

It’s more important than ever for companies to inform, support and connect with employees and customers during a crisis and uncertain times. The only thing that’s certain during COVID-19 is that circumstances and facts are changing at a dizzying pace. How are business leaders staying connected with internal and external audiences in the crisis era […]

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‘Be Focused, Not Frenzied’: Navigating Business Through Uncertainty

Uncertainty and Leadership Series Header - Steve Yastrow

In times of great uncertainty, it’s more important than ever for companies to inform, support and connect with employees and customers. The only thing that’s certain during COVID-19 is that circumstances and facts are changing at a dizzying pace. How are business leaders staying connected with internal and external audiences in the era of large-scale […]

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