They’re Coming to Take Me Away, Ha-Haaa!

Evil robots are going to steal our marketing jobs soon. No, wait … Our jobs are safe because robots can’t do everything. Which is true? It’s unclear. Whether the next 10 years will look like “The Terminator,” “2001: A Space Odyssey” or a less-terrifying “Choose Your Own Adventure” is anyone’s guess. Some marketers (who may […]

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Manufacturers compete for workers in a hot economy

For the first time since 1997, U.S. manufacturers are optimistic about the industry and their business growth prospects. They expect increases in hiring, sales, production and wages, among other areas, according to a recent survey from the National Association of Manufacturers. Among the 568 respondents, 95 percent registered a positive outlook for their companies – […]

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U.S. corrugated box industry outlook: Modest growth for near future

The U.S. corrugated box industry will see modest growth through at least the first half of 2019, partially fueled by the popularity of online retailing, two manufacturers say. Dave Saraney, a regional sales manager for Jamestown Container Companies, based in Jamestown, New York, anticipates sales will grow up to 3 percent over the next 12 […]

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Neglecting customers could cost you

Congratulations! You made the sale. That hard-earned client you’ve been wooing for years finally said yes. What’s your next move? You work on closing the next prospect on your list – and then the one after that and the one after that. Sound good? Here’s the problem: You’re working so hard to attract new business […]

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6 foolproof tips that will help you rock your next project

marketing project management

Feeling frantic about a colossal project? Join the club. It’s called Project Management Meltdown – that heart-pounding moment of panic over a looming, larger-than-life deadline. Rather than face it head on, you freeze up faster than the Polar Express during the blizzard of the century. I know what you’re thinking: It will be a bloody […]

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Manage your next project like a pro

Whether you’re putting the finishing touches on a great site design or seeing leads stream in from an email campaign, the end of a successful project feels great. What’s not always so great? The middle. Poorly defined expectations, sparring stakeholders and blown deadlines can derail the best of marketing intentions – and lead to unhappy […]

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Marketing tips for startups

A friend approached me recently for advice on how to use his startup’s first marketing budget. He knew the amount wasn’t enough to contract an agency, but he and the other executives are all scientists – not marketers – so they didn’t know what to take on first. Startups and other small companies often struggle with […]

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