B2B marketers are under increasing pressure to prove the value of every effort. What worked last year might not be enough now. That’s why key performance indicators (KPIs) and return on investment (ROI) have gone from nice-to-haves to must-haves. These tools help you show what’s working, justify your budget, and
Remember when B2B buyers waited patiently for sales calls and product demos? Neither do they. Today’s decision-makers and buying committees want immediate answers as they research solutions. Furthermore, they prefer to do it alone. That’s where AI agents are changing the game. Think of AI agents as digital concierges for
Trust in governments, businesses and media is in rapid free fall. Misinformation, disinformation and distortion add fuel to growing skepticism and erosion of credibility. Edelman’s most recent trust barometer underscores this point. Of 32,492 respondents in 28 countries, more than half said journalists, and government and business leaders are purposely
B2B buyers want to see customer feedback about your brand before they invest in your products and services. Reviews help them make informed decisions before they commit. B2B purchases can involve large financial commitments. Thus, it stands to reason buyers conduct independent research. They want to know if your solutions
That got concerning for a bit there, didn’t it? When ChatGPT burst onto the scene in early 2023, it felt like it was trying to take us down as writers. Suddenly, anyone could create generally presentable marketing content – instantly. Fortunately, it looks like generative artificial intelligence (AI) will be
If your brand wants an unbeatable advantage that will boost your sales, marketing and customer experience, build a strong customer advocacy program. Every brand – no matter how big or small – will benefit from having advocates. What is customer advocacy? Customer advocacy is about building authentic, strong relationships with
Business-to-business (B2B) content marketing crushes cold calling when it’s done well. I emphasize that point because crappy content marketing won’t get you anywhere. True cold calling probably won’t either, because it’s not based on problem-solving. It’s a fishing expedition to sell products and services. When I started working in corporate
Feeling frantic about a colossal project? Join the club. It’s called Project Management Meltdown – that heart-pounding moment of panic over a looming, larger-than-life deadline. Rather than face it head on, you freeze up faster than the Polar Express during the blizzard of the century. I know what you’re thinking.
To set the standard in content marketing at your business, it’s important to make sure writers are aligned. Their copy should follow agreed-upon rules. For example: Is it “don’t” or “do not”; “can’t” or “cannot”? Can a subhead be a question? Is the hyphen necessary in “non-essential”? What’s the plural
Growing up, the only business role model I had was my dad. He was charismatic (when he needed to be). He was wildly successful. The problem was that he ruled his company with an iron fist. He led with fear, and people in his wake were often left shaking in
“B2B Content Hubs: The Complete Guide to Driving Revenue” is packed with smart strategies – and it comes with three bonus tools to power your next steps.